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Medical Breakthrough ... Doctor Discovers 'Penetrating Carrier' That Eradicates Fungus

Innovative Custom Products, Inc., has obtained exclusive distribution rights to a 'first of its kind' product line, CureCeuticals, invented by Dr. Marc Selner, a nationally renowned Sports Podiatrist; Cure Toenail

Fungus and Cure Athlete's Foot.

MILWAUKEE, Nov. 7 /PRNewswire/ -- Joe Williams, President and Founder of Innovative Custom Products, Inc., announced today that his firm obtained exclusive distribution rights to a "first of its kind" product line, CureCeuticals, invented by Dr. Marc Selner, a nationally renowned Sports Podiatrist. The lead products in the CureCeuticals line are Cure Toenail Fungus and Cure Athlete's Foot. Both products are all-natural, all-organic, allopathic and homeopathic formulations. These cutting edge products are available without prescription and come in a convenient travel size. Williams said a full Skin Care line utilizing Dr. Selner's breakthrough "penetrating carrier technology" is in development and will be ready for distribution under the CureCeuticals brand within the next 12-18 months.

According to Dr. Selner, Cure Toenail Fungus is the only patent pending OTC topical that actually penetrates the nail, kills the fungus, and allows growth of a new, healthy nail. Cure Athlete's Foot unique formulation allows it to work on contact and eliminates most Athlete's Foot, Jock Itch, and Ringworm within 48 hours. Cure Athlete's Foot also relieves the itching, burning, and scaling associated with these conditions immediately upon application. These products have been used for years in doctors' offices to successfully treat and remedy toenail fungus (Onychomycosis) and athlete's foot (Tenia Pedis), respectively, without side effects.

Dr. Selner said that, unlike other products, Cure Toenail Fungus and Cure Athlete's Foot utilize his "Penetrating Carrier Technology" to allow the contained anti-fungal compounds to actually penetrate the nail or the skin and go directly to where the fungus resides and other topicals do not reach. This delivery system is a major breakthrough; no other OTC product even claim to penetrate the nail and reach the nail bed. The only competitive product is a prescription drug that requires doctor visits and blood tests every six weeks because of its known side effects, and could cost as much as $1,400 for comparable results.

Innovative Custom Products, Inc., a Wisconsin corporation in business since 1992, is a manufacturer and distributor of consumer and pharmaceutical products. According to Williams, consumers are driving the demand for organic products and big box retailers are now paying attention. Williams believes the CureCeuticals product line will generate over $20 million in sales within the next couple years. These products are currently sold in independent pharmacies throughout the USA and are expected in national drug chains soon. Negotiations are currently in place to open the European markets and Williams hopes to open the Canadian and Caribbean markets in 2008. To contact Investor Relations or Distribution Services, email us at: or telephone us at (414) 358-1802.

To contact Investor Relations or Distribution Services, email us at: or telephone us at (414) 358-1802.

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SOURCE Innovative Custom Products, Inc.
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