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Medefield Announces New Appointments to North American Business Unit

NEW YORK, Jan. 28 /PRNewswire/ -- The Medefield Group, the number one provider of global online services to medical market research, consulting and communications companies, is pleased to announce new leadership for its North America business unit. After another year of unprecedented growth attributed to Medefield's unrivalled global physician panel, outstanding customer service, and expanding client base, the company is adding to its ever-growing team.

Andrea Alfonsi, the new President of Medefield America, comes with 15 years of custom marketing research experience in pharmaceuticals and biotech and has most recently held senior roles with some of the industry's top research agencies. Her background includes expertise in conducting a wide range of strategic primary research as well as a strong track record of team leadership.

Andrea Alfonsi stated "More than ever, reliable information delivered in short time frames have fueled the growth of the internet as the chief means of data collection in our industry. Medefield already offers clients the best access to the highest quality physicians around the globe with a customer- orientation that is unmatched in the industry. My team will continue to delight our clients with an outstanding experience from origination to final execution of their most important global research projects."

Tina Reeves has also joined Medefield America as a Senior Account Director. Tina brings demonstrated excellence in selling online healthcare research with some of the industry's top agencies to the Medefield America team. Tina noted, "I am thrilled to be joining the industry leader where I can provide clients with an unparalleled experience in reaching physicians around the globe." On another note, Antony Hughes has also recently joined Medefield Europe as an Account Director with considerable experience in online custom research further adding to Medefield's expansion across the globe.

Medefield conducts more global online physician surveys than any other agency in the world, using a proprietary physician panel that offers access to more than 400,000 medical specialists in the United States, Canada, Europe, Central/South America and Asia.

Medefield America is located at 24 W. 40th Street, Suite 950, New York, NY, 10018. For more information, contact Andrea Alfonsi at +1 212.328.8032 or In Europe, Medefield is headquartered at 101 Wigmore Street, 5th Floor, London W1U 1QU. Telephone +44 (0) 207 7958 9014. For information about Medefield in the EU, please contact Asif Javed at

About Medefield

By providing online access to the largest physician panel in the world, Medefield enables companies involved in medical market research, consulting and communications to gather reliable research information from more than 400,000 physicians in Europe, the Americas (North, Central, South) and Asia.

Medefield's proprietary physician panel and flexible Web-based applications are continually updated and expanded to keep pace with the ever- evolving needs of pharmaceutical market research. This permits clients to access these powerful capabilities rapidly and cost-effectively, without having to invest heavily in their own database construction and management, technical infrastructure or platform maintenance.
Medefield has offices in London, New York and Montreal.

CONTACT: Julie Laitin (212) 286-2424


SOURCE The Medefield Group
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