McGraw-Hill Higher Education Introduces New Introductory Level Biolo... ( Professor-Author Develops a Modern Re...)

McGraw-Hill Higher Education Introduces New Introductory Level Biology Content

Date:9/3/2008

Professor-Author Develops a Modern, Real-life Approach to Biology Education

for Non-majors

NEW YORK, Sept. 3 /PRNewswire/ -- Many students don't realize that biology is part of our everyday lives -- on a typical morning before heading to class, they may use a toothbrush to scrub the bacteria off their teeth, choose clothes made partly of natural fibers such as cotton or wool, and eat a breakfast composed of foods produced by other organisms. The challenge for today's biology professors is to help non-major students appreciate the importance and relevancy of this science to their own lives, beyond the classroom.

Biology: Concepts and Investigations, a new non-majors textbook (McGraw-Hill) takes a modern approach to biology, including a focus on genetics, with an emphasis on evolution and biological diversity. The writing style is clear and engaging and the content strongly focuses on scientific inquiry and evolution.

"McGraw-Hill Higher Education is pleased to provide the most comprehensive, up-to-date introductory level biology content on the market," said Kurt Strand, president of McGraw-Hill Higher Education's Science, Engineering and Math Group. "Throughout the text, Dr. Marielle Hoefnagels, the author and a current professor at the University of Oklahoma, teaches the general concepts of biology while meaningfully connecting these concepts and theories to students' everyday lives."

Dr. Hoefnagels and McGraw-Hill employed a 360-degree development process, including a three-day forum with 15 current instructors from across the country, to create Biology's user-friendly content and innovative artwork. For example, "Burning Questions" like "What causes headaches?" are integrated throughout the text to address the need for biology to relate to students' personal lives and to answer real-life questions. "Can You Relate" sections present relevant discussion topics, like how anabolic steroids build muscle, f
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McGraw-Hill Higher Education Introduces New Introductory Level Biolo...( Professor-Author Develops a Modern Re...)