Max Muscle Introduces First-Ever Probiotics P...( National sports nutritio...)

National sports nutrition retailer launches Max Crunch bar with patented GanedenBC30 probiotic strain; research shows probiotics help with protein digestion and assimilation

ANAHEIM, Calif., Feb. 10 /PRNewswire/ -- National retailer Max Muscle Sports Nutrition today announced the launch of Max Crunch, the first probiotics-enhanced protein bar introduced in the U.S.

The collaboration between Max Muscle and Ganeden Biotech, manufacturer of the patented probiotic strain GanedenBC30(TM), breaks new ground in the rapidly expanding market of probiotic-enhanced food products. Considering the demands placed on the digestive systems of athletes and others who supplement with protein, it is imperative that the digestive system function optimally to properly utilize the added protein. With the addition of GanedenBC30, consumers can be assured that the protein in the Max Crunch bar will be utilized as efficiently as possible.

"We have long known the health benefits probiotics deliver in improving digestion and enhancing immunity, but we are just now learning about the ability to help with protein digestion," said Dr. Phil Harvey, chief scientific officer for Max Muscle. "This is a major breakthrough for the sports nutrition field."

GanedenBC30 is a patented form of the probiotic strain Bacillus coagulans, which research has shown to be effective in supporting healthy immune and digestive systems. Additionally, the unique ability of GanedenBC30 to survive harsh manufacturing processes and to remain shelf stable without refrigeration makes it ideal for inclusion in Max Crunch bars. GanedenBC30 is spore-forming with its genetic material protected by an organic shell, enabling it to survive extreme temperatures and acidic environments to thrive in the gut better than other probiotics strains.

In addition to its partnership with Max Muscle, Ganeden Biotech
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