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MassDevice Big 100 East Enjoys Record-Breaking Turnout
Date:7/25/2013

(PRWEB) July 25, 2013

MassDevice, an online journal of the medical devices industry, is pleased to announce their 2013 MassDevice Big 100 East garnered record-breaking attendance. The event, which offered an inside look at some of the companies and devices that have made headlines over the past two years, drew nearly 300 top executives together to talk leadership strategies, challenges and the future of the industry.

At the Waltham, Mass. event -- one of two signature events the publication holds annually on both coasts -- a number of the medical devices industry's best and brightest gathered for a night of big ideas and industry insights.

“We’re thrilled with the record turnout for our 3rd annual MassDevice Big 100 East because it is validation that executives want quality, original content and insight” said MassDevice.com publisher Brian Johnson. “Our panel, which included some of the most distinguished leaders in the med-tech space, provided unparalleled insight into some of the most pressing issues facing the industry and executives in the corner office. Our sponsors and attendees provided tremendous feedback and insight into the content of the program during our breakout sessions.”

At the centerpiece interview, the conversation turned to the future of M&A, while panelists Cathy Burzik (formerly of Kinetic Concepts) and Karen Licitra of Johnson & Johnson's global media solutions group offered advice about increasing agility and general management skills to tomorrow's CEOs and executives and offered insight into the challenges and opportunities facing women in the corner office.

A group of CEOs also took the stage in an open discussion about game-changing technologies and the rapid pace of industry change. CEOs Jeff Burbank of NxStage, Philipp Lang of ConforMIS, Richard Packer of Zoll and Amar Sawhney of Ocular Therapeutix each offered ideas from the view in the corner office.

Additionally, event sponsors Aptitude, KHJ, Porzio Life Sciences and Greenberg Traurig hosted break-out sessions on headline-grabbing topics affecting the medtech industry:

  • Aptitude hosted a marketing and business model breakout session. Moderated by Justin Hibbs and Shawn Fleming, the session focused on advice on social media marketing practices, and encouraged audience members to think about business strategies in new ways.
  • KHJ provided powerful insight into using social media as a platform in its panel on “Changing the Rules of Medical Device Marketing”
  • Porzio Life Sciences held a breakout session on compliance, where moderators and a panel of industry compliance experts tried to suss out practical strategies for handling a variety of issues. With participation from the audience, the panelists highlighted an important message about compliance in the U.S.: there's a lot of gray area, so make sure you stay ahead of the curve with strong policies, personnel and training programs.
  • Greenberg Traurig's David Dykeman moderated an IP/Technology breakout session emphasizing the importance of staying ahead of regulation and competition by keeping the best people in your corner. Panelists discussed a complex regulatory environment that creates murky waters for M&A and IP processes.

Medical device top dogs at this year's Big 100 agreed that it's no longer enough to come out with a device that's simply better than the last. Companies have to bring truly game-changing product to the market, backed up by a savvy management team to support the product and tackle new hurdles on the horizon.

Check out all of the coverage of the MassDevice Big 100 East.

About MassDevice:

MassDevice.com provides news and information for the medical device industry and the companies that drive it. Recognized throughout the med-tech industry as a go-to source for originally-reported, quality news coverage, MassDevice reaches more than 75,000 readers each month through its flagship website and email newsletters

Since 2009, MassDevice has been the online journal of the medical devices industry, with hour-to-hour coverage of the devices that save lives, the people behind them, and the burgeoning trends and developments within the industry.

Read the full story at http://www.prweb.com/releases/2013/7/prweb10961626.htm.


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