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Mars, Incorporated Answers Question: 'How Does Feeding People and Pets Nurture Science and Discovery?' At TEDMED 2012
Date:4/10/2012

ine," commented Richard Ware, global vice president, Mars, Incorporated. "This is a chance for us to connect with potential collaborators and share our vision for how we can create mutual benefits for our business and for society through the pursuit of science."

Encompassing themes of plant science, oral healthcare, nutrition and human animal interaction, the Mars TEDMED social hub – the booth which will house the Mars story for TEDMED delegates to visit – will seek to answer the question, 'How does feeding people and pets nurture science and discovery?' In addition to highlighting Shapiro's TED talk, detailed highlights in the social hub include:

Mapping the Cocoa Genome

In 2010, Mars, IBM and the U.S. Department of Agriculture (USDA) completed a two-year effort to sequence and annotate the cocoa genome. To allow scientists to apply this knowledge for the benefit of cocoa growers, the genome findings have been shared through the Public Intellectual Property Resource for Agriculture (PIPRA) and the Cacao Genome Database. The gene sequences will not be patented. 

The Potential Health Benefits of Cocoa Flavanols

Cocoa flavanols are phytonutrients naturally found in cocoa. Numerous human studies demonstrate that cocoa flavanols can have potent effects on the cardiovascular system.  For nearly two decades, Mars scientists have collaborated with renowned researchers from around the globe to advance the understanding of cocoa flavanols, working together to deliver robust scientific evidence - including over 140 peer reviewed scientific publications, that could enable the development of novel dietary approaches for the prevention and amelioration of cardiovascular diseases.

Benefits of Human Animal Interaction

Scientific research shows that interacting with pets helps people enjoy happier and healthier lives, and strengthens the communities in which w
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