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Mars, Incorporated Answers Question: 'How Does Feeding People and Pets Nurture Science and Discovery?' At TEDMED 2012
Date:4/10/2012

WASHINGTON, April 10, 2012 /PRNewswire/ -- Mars, Incorporated, as an official partner of TEDMED 2012, will share its approach to science across its Petcare, Chocolate, Wrigley, Food and Symbioscience businesses and how, as one of the world's leading food companies, it is seeking to improve physical, emotional and community wellbeing through scientific knowledge, leadership and collaboration.

TEDMED (www.tedmed.com) will see an audience of approximately 1,500 influential and high-profile leaders, academics, scientists and visionaries from all sectors of society come together in the The John F. Kennedy Center for the Performing Arts in Washington DC between April 10 - 13, to explore the promise of technology and potential of human achievement in health and medicine.

Howard-Yana Shapiro, Global Staff Officer, Plant Science and External Research at Mars, will join an eminent list of over 70 speakers to address the TEDMED audience on Wednesday April 11th, speaking on 'What is the source of all life?' Shapiro's TED Talk will focus on the importance of plant science, particularly understanding genomics and the role that it can play as a solution to fighting food scarcity, chronic hunger and malnutrition.  Elaborating more, Shapiro will highlight Mars' collaboration with the African Orphan Crops Consortium that includes the African Union, The New Partnership For Africa's Development,  the Beijing Genomic Institute, World Wildlife Fund, Life Technologies, University of California, Davis and many other partners in mapping and sequencing the genomes of 100 traditional African food crops that would both enable greater production yields and produce higher nutrient content for society over the decades to come.  

"As a global food business and official partner of TEDMED 2012, this is an extraordinary opportunity for Mars to engage with thought leaders on the future of global health and medic
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