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MSNBC Publishes Free Online Abridgment of 'Biocentrism'
Date:6/16/2009

New book by Advanced Cell Technology's Chief Scientist, Robert Lanza yields answers to puzzles of science

WORCESTER, Mass., June 16 /PRNewswire/ -- MSNBC.com featured today Dr. Robert Lanza's book (co-authored with leading astronomer Bob Berman) Biocentrism: How Life and Consciousness are the Keys to Understanding the True Nature of the Universe on its National Academies award-winning site "Cosmic Log." The article by Science Editor Alan Boyle includes an exclusive online abridgment of the book based on Lanza's essay A New Theory of the Universe which appeared in The American Scholar, a leading intellectual journal which has previously published works by Albert Einstein, Margaret Mead, and Carl Sagan, among others. According to Nielsen Online, MSNBC.com is the number one Current Events and Global News site with more than 40 million unique visitors a month.

Link to article "The Universe in Your Head: Stem cell pioneer Robert Lanza generates controversy on a whole different plane with 'Biocentrism,' a book that lays out his theory of everything."

http://cosmiclog.msnbc.msn.com/archive/2009/06/16/1966953.aspx

"Biomedical researcher Robert Lanza has been on the frontier of cloning and stem cell studies for more than a decade, so he's well-acclimated to controversy," writes Alan Boyle, MSNBC.com's Science Editor. "But his book "Biocentrism" is generating controversy on a different plane by arguing that our consciousness plays a central role in creating the cosmos. 'By treating space and time as physical things, science picks a completely wrong starting point for understanding the world,' Lanza declares. Any claim that space and time aren't cold, hard, physical things has to raise an eyebrow...Other physicists point out that Lanza's view is fully in line with the perspective from quantum mechanics that the observer plays a huge role in how reality is observed. 'So what Lanza says in this book is not new,' Richard Conn Henry, a physics and astronomy professor at Johns Hopkins University, said in a book review. 'Then why does Robert have to say it at all? It is because we, the physicists, do not say it - or if we do say it, we only whisper it, and in private - furiously blushing as we mouth the words. True, yes; politically correct, hell no!' ... Does all this make a difference in daily life, or how you see the world? Take a look at the free sample of 'Biocentrism.'"

Link to exclusive online abridgement 'Biocentrism': How life creates the universe: Authors say cosmology misses the big picture unless it includes biology: http://www.msnbc.msn.com/id/31393080/

About Advanced Cell Technology, Inc.

Advanced Cell Technology, Inc. is a biotechnology company applying cellular technology in the field of regenerative medicine. For more information, visit http://www.advancedcell.com.

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