e MMR is already designed with pets in mind, combining a line of Natural Products for Pets and a Pet Personal Health Record represents a unique opportunity for both NPP and MMR. MMR believes this is the first consumer product sales promotion program where a Personal Health Record is being used as an incentive to sell related consumer products and services. As part of its affinity marketing efforts MMR plans on finding similar promotional opportunities to create programs with manufacturers of consumer products and services that relate to family and pet health.
To celebrate the launch of the program, Natural Products for Pets, based in Canoga Park California, will offer a free Personal Heath Record for up to 10 family members, including pets. NPP will give its retailers a national in-store promotional program offering a free 90-day trial of MMR's PHR service with a purchase of any NPP product. If a customer keeps the account after the 90 days, they receive a credit for NPP products worth 100% of the cost of the PHR for a year. Robert H. Lorsch is a founding shareholder and director of NPP.
About MMR Information Systems, Inc.
MMR Information Systems, Inc. (formerly Favrille, Inc.), through its wholly-owned operating subsidiary, MyMedicalRecords, Inc. (collectively, "MMR"), provides secure and easy-to-use Web-based Personal Health Record (PHR) and electronic safe deposit box storage solutions, serving consumers, healthcare professionals, employers, insurance companies, unions and professional organizations. Seeking to empower individuals and their families to have greater control over their health and well-being, MMR facilitates access to medical records and other important documents, such as living wills, birth certificates, passports, advance directives and insurance policies, anytime from anywhere using the Internet. MMR's principal product, the MyMedicalRecords PHR service, accessed through
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