"Eye care specialists welcome any tools and information that can help us educate our patients and their families on this leading cause of blindness," said Richard Wong, M.D., a board-certified ophthalmologist practicing in the San Francisco Bay Area. "This exhibit and the applications that Viscira is developing will help us communicate more effectively with patients as part of a comprehensive treatment approach."
Physician Insights May Indicate Shift in Treatment Approach
Over 700 attendees at the AAO meeting viewed the EyeMac program. More than 78 percent of users said that the daily experience of a patient living with wet AMD was either significantly or somewhat different from what they had expected. More than 87 percent said that this greater awareness would significantly or somewhat change the way they would treat their patients.
Gulezian added, that, as a result of the exhibit's success at AAO, Viscira will be working with the client to deploy the virtual simulation model in other learning applications, including in the physicians' office, and in patient advocacy and sales training materials. "We are committed to fully leveraging the program across the multiple audiences involved in improving Wet AMD education and treatment," he added.
Viscira develops dynamic new-media communication solutions and interactive software applications for the life sciences industry. The San Francisco-based company offers a suite of best-in-class technologies that deliver engaging and memorable content via various electronic channels. Viscira provides innovative solu
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