Navigation Links
Looking at AMD Through Patients' Eyes: Viscira Virtual Exhibit Educates Physicians by Personalizing Serious Eye Disease
Date:1/29/2009

To help eye specialists better understand the impact of one of the fastest growing eye diseases on their patients, Viscira teamed up with an industry-leading biotech company to provide physicians with a virtual experience of having neovascular (wet) age-related macular degeneration (AMD).

San Francisco, CA (PRWEB) January 29, 2009 -- To help eye specialists better understand the impact of one of the fastest growing eye diseases on their patients, Viscira teamed up with an industry-leading biotech company to provide physicians with a virtual experience of having neovascular (wet) age-related macular degeneration (AMD). Unveiled at the American Academy of Ophthalmology (AAO) annual meeting in Atlanta in November, 2008, the virtual simulation exhibit engaged physicians in the actual experience of having Wet AMD and generated data that will help physicians better treat the condition.

Developed by Viscira (www.viscira.com), the interactive and new-media company delivering innovative technology solutions for today's pharmaceutical marketing challenges, the "EyeMac" exhibit drew meeting attendees into four viewing stations. Before beginning the simulation, attendees were surveyed using a touch-screen questionnaire to capture their Wet AMD treatment opinions and behaviors. Visitors then used special goggles to immerse themselves in the simulation environment from a first-person, patient perspective. Once the simulation was complete, viewers were asked to complete a second survey to rate the experience, including assessing if their understandings had changed and whether the virtual experience would influence their treatment approach.

"This exhibit achieved all of our objectives for the conference," said Dave Gulezian, President and CEO of Viscira. "It helped physicians better ap
'/>"/>

Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved

1

GOOD

Page: 1 2 3

Related biology technology :

1. Consumers Looking to Sustainable Food Production to Feed Global Population
2. Albemarle Manufactures Zymes PTS, the Lead Compound in a Breakthrough Solubilization Technology
3. Elsevier Introduces Breakthrough Technology Intelligence Solution for Accelerating R&D and Innovation in Europe
4. Jubilant Biosys Launches Legend NGSS(TM) Advanced Software Solution for High-Throughput Drug Molecule Screening
5. BioMed Realty Trust Extends Leases With Vertex Pharmaceuticals Through 2015
6. Sigma-Aldrich and Sangamo BioSciences Announce the Achievement of Key Throughput Milestone in Research Reagents Agreement
7. Managing Risk Through Quality: Ansell Healthcares Innovative Gammex(R) Glove Range on Display at Arab Health 2009
8. Governor Rendell Says Life Science Industry Will Fuel New Breakthroughs, Generate Jobs for Decades to Come
9. Bell Ventures Launches Breakthrough Radical Defense Skin Care Ingredient
10. Applied Biosystems SOLiD System Named Life Science Innovation of the Year : The Scientist Magazine Cites the Technology's High Throughput, Lower Sequencing Cost, and Rapid Technology Innovation for Unlocking New Approaches to Clinical Research
11. PharmSource and BioProcess Technology Consultants Announce Publication of New Market Report: Cell Culture Manufacturing Capacity: Trends and Outlook through 2013
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/23/2013)... May 23, 2013 Patheon Inc ... services to the global pharmaceutical industry, will host a ... Approaches to Testing” on Tuesday, June 4, 2013 at ... manufacturers are required to comply with regulations for cleaning ... with limited scientific underpinning and little evaluation of risk. ...
(Date:5/23/2013)... (PRWEB) May 23, 2013 The maker ... all types of inventions. They focus on learning practical ... this community gravitate toward bringing their ideas to life ... Biology Movement, works on making projects using biology. Glowing ... of plants to make them glow with bioluminescence genes, ...
(Date:5/23/2013)... 2013  Saddleback Memorial Medical Center in ... hospital on the West Coast to perform a hysterectomy ... provides women with a state-of-the-art, minimally invasive approach to ... , M.D., a highly regarded Orange ... of minimally invasive surgery at Saddleback Memorial, led the ...
(Date:5/23/2013)... (PRWEB) May 23, 2013 On April ... trips to supermarkets to search for the growing antibiotic ... aisles. Results from a year long study were released ... in foods, specifically meats, over previous years. For those ... the growth of antibiotic resistant bacteria in food, may ...
Breaking Biology Technology:Patheon to Present on “Cleaning Validation: Science, Risk and Novel Approaches to Testing” 2Glowing Plant Releases Maker Kit, Enabling Anyone to Make a Glowing Plant at Home 2Saddleback Memorial Surgeon First on the West Coast to Perform Single-Site Robotic Hysterectomy 2Saddleback Memorial Surgeon First on the West Coast to Perform Single-Site Robotic Hysterectomy 3Acne Cream, Probiotic Action Shares News on How Some Food may Breed Acne Causing Bacteria 2
... 24 ( RBC Life Sciences : OTC Bulletin Board: RBCL) — ... pain management products, announced today it has promoted Director of Sales Kevin ... Marketing. , , , ... position at a time when RBC Life Sciences is in the midst of ...
... ... Sepha Ltd has launched a new, mobile blister packing ... cost. EZ BlisterII is a compact, easy to use table-top ... to global demand from major pharmaceutical and clinical trial laboratories for blister ...
... the changes in direction of the rapidly-growing oil spill in ... pushed it around and hampered clean-up efforts. In these ... the Delta National Wildlife Refuge extending into the Gulf. The ... spread oil on the water, with the course determined by ...
Cached Biology Technology:RBC Life Sciences Fills Newly Created Vice President of Sales and Marketing Position With Industry Veteran 2New Mobile Blister Packing Technology Launched by Packaging Machinery Manufacturer, Sepha Ltd 2Envisat monitoring changes in oil spill 2
(Date:5/22/2013)... DNA can endanger the whole organism, as they may ... (LMU) in Munich now report how byproducts of respiration ... The DNA in our cells controls the form and ... instructions for this are encoded in the linear sequence ... adenine (A), cytosine (C), guanine (G) and thymine (T). ...
(Date:5/22/2013)... in the biodiversity of pollinating insects and wild plants ... study. , Researchers led by the University of Leeds ... evidence of dramatic reductions in the diversity of ... 1950s and 1980s. , But the picture brightened markedly ... biodiversity losses among bees, hoverflies and wild plants. ...
(Date:5/21/2013)... "place" is increasingly being considered in the management ... new resource that can help them recognize and ... places in their lives. , Place-Based Conservation: ... co-edited by the Pacific Northwest Research Station,s Linda ... to conservation. The book is published by Springer ...
Breaking Biology News(10 mins):DNA damage: The dark side of respiration 2Encouraging signs for bee biodiversity 2Encouraging signs for bee biodiversity 3
... using fruit flies, has created a way to isolate ... how gene expression drives normal development and disease-causing breakdowns. ... genetic blueprint in every cell, RNA (ribonucleic acid) decodes ... in different cell types. The new tagging ...
... gene variants associated with the age at which females ... menopause may help shed light on the prevention of ... In a new study, researchers from Harvard School of ... Cancer Institute (NCI), and the Broad Institute of Harvard ...
... ATS 2009, SAN DIEGOExposure to particulate matter has been ... for some time, but a new study indicates inhalation ... become reprogrammed, affecting both the development and the outcome ... presented on Sunday, May 17, at the 105th International ...
Cached Biology News:New tool isolates RNA within specific cells 2Study finds genetic links to age of first menstrual period and menopause 2Study finds genetic links to age of first menstrual period and menopause 3Environmental exposures may damage DNA in as few as three days 2
Human Aminopeptidase P2/XPNPEP2 Affinity Purified PAb ENTREZ GeneID: 7512...
PlusOne Acrylamide PAGE, 1 kg. Category: Electrophoresis Systems & Standards & Reagents, Electrophoresis Standards and Reagents, Gel Casting Chemicals....
... The GenoStat Inducible Expression System provides ... in mammalian cells and is capable of ... control is mediated by the highly specific ... chimeric bipartite nuclear receptor complex. Gene expression ...
... 53 new primer sets added in Dec 2005 ... 3 hours , Detection from as ... , Specific primers available for hundreds of ... real-time or end-point RT-PCR , Ideal ...
Biology Products: