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Loma Linda University Partners With Larta Institute for Technology Marketing Program
Date:4/10/2008

LOS ANGELES, April 10 /PRNewswire/ -- The National Science Foundation (NSF) has awarded Loma Linda University a three-year Partnership for Innovation (PFI) grant of $593,978 to lead a consortium in developing an innovative model for marketing research discoveries from Southern California universities. Barry L. Taylor, Ph.D., Professor of Microbiology and Molecular Genetics, and former Vice President for Research Affairs, will lead the project with Rohit Shukla, CEO and founder of Larta Institute, the lead private partner in this award. Commenting on the award, Taylor said, "Loma Linda University will work closely with Larta Institute to develop a Larta concept that will enable universities to jointly market their discoveries by bundling related technologies from different universities."

Larta Institute (http://www.larta.org), a non-profit commercialization assistance corporation, pioneered the concept involved in the application to NSF. Speaking about the award, Shukla said, "While it is hard work to bundle technologies developed by multiple institutions, the approach is the right one for the world we live in." Larta founded Network T2 (http://www.larta.org/networkt2.asp), in which the technology transfer offices from regional universities and research institutions work collaboratively to overcome challenges to technology commercialization.

The title of the awarded project is "Inter-University Technology Bundling Project (IUTBP)." It builds on a pilot program called Virtual Bundling Agent developed by Larta between 2005 and 2007, in which related intellectual property from Network T2 members was pooled into bundles and then presented to the private sector. The pilot was supported by an award from the Ewing Marion Kauffman Foundation.

The overall goal of IUTBP is to increase successfully transferred innovation coming from NT2 ins
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