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Living Proof, Inc.: The Launch of the Next Beauty Revolution
Date:10/7/2008

vide a superior and extremely thin humidity barrier while reducing surface friction, thus blocking the two main causes of frizz. No Frizz's optimized formula efficiently delivers PolyflouroEster to the surface of the hair in one smooth, perfect layer, devoid of any extraneous additives, making it the most effective, efficient and lightweight frizz-fighter available in the market today.

Dr. Langer, whose breakthroughs in advanced drug delivery systems have had a significant impact on fighting diseases and who has been awarded some of the most prestigious prizes in medicine, considers his work for Living Proof yet another extension of his expertise. "While much of what we do is applied to medicine, the technologies can really be applied to any area," said Dr. Langer. "Our thinking is that if we can find solutions for some of the toughest medical challenges, we should certainly be able to cure frizz."

Living Proof is a problem/solution-oriented company, and with its first introduction, it is already able to cross frizz off its list of problems. "The discovery of a new beauty molecule for solving frizz has allowed us to create a product that truly delivers on its promise," said Rob Robillard, Living Proof CEO. "Our goal for Living Proof is to have every one of our new launches be as category-disrupting as we know this will prove to be."

Living Proof counts among its founders and advisors some of the top names in science, beauty and business, including: Jon Flint and Dr. Amir Nashat of Polaris Venture Partners; Dr. Robert Langer; Rob Robillard, Living Proof CEO and former Worldwide General Manager of Kiehl's Since 1851; Ward Stegerhoek, a top editorial and runway stylist; Mitch DeRosa, owner of Mitchell John Salon and Dr. Rox Anderson, head of Photo Medicine at Mass General Hospital and inventor of breakthrough laser therapies.

We are Living Proof.

Living Proof was created for the purpose of applying advanced technology to solve the tou
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