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Lifeline Skin Care™ Selects Click Here, Inc., Richards Partners
Date:4/19/2011

DALLAS, April 19, 2011 /PRNewswire/ -- Click Here, Inc., and Richards Partners have been selected as agencies of record by Lifeline Skin Care™, a wholly owned subsidiary of International Stem Cell Corporation (OTCBB: ISCO), a California-based biotechnology company focused on therapeutic and research products.  Lifeline offers luxury anti-aging skin care products developed using its proprietary stem cell technology.  Based in Dallas and part of The Richards Group – the nation's largest independent branding agency – Click Here will manage the digital marketing strategy and Richards Partners will oversee public relations initiatives.

Lifeline's products are developed by a team of ISCO scientists in collaboration with world-renowned cosmetic experts, and offer a comprehensive approach to skin care using patent pending moisture serums for day and night use.  Made with human non-embryonic stem cell extracts, the serums deliver anti-aging effects by nurturing collagen and elastin, resulting in healthier and younger-looking skin.  The products can be purchased through the www.lifelineskincare.com website.

Tiffani Mauldin-Frederick, marketing partner of Lifeline Skin Care™ says, "Our partnership with these talented groups will provide additional momentum by developing strategic, engaging communications.  I am thrilled with the media reach and innovative approach provided by Richards Partners, and look forward to working with them to increase the brand recognition of Lifeline Skin Care™, and to help educate the public about the revolutionary science behind these products."

Lifeline was formed to support the research of the ISCO, a global leader in parthenogenetic stem cell technology to treat incurable human diseases such as diabetes, Parkinson's, liver and eye diseases.  Each purchase of Lifeline Skin Care™ products contributes to ISCO's search to cure these diseases.

"We are eager to support Lifeline's innovative products and unprecedented biotechnology research," said James Hering, principal at Click Here.  "Click Here and Richards Partners are uniquely suited to work in tandem, developing and deploying an overarching communications strategy for this growing company."

About Lifeline Skin Care/ISCO

Lifeline Skin Care™ is a wholly owned subsidiary of the International Stem Cell Corporation (OTCBB: ISCO), a publicly traded biotechnology company that has developed a powerful, ethical stem cell technology called parthenogenesis.  ISCO's core technology, parthenogenesis, results in creation of pluripotent human stem cells from unfertilized oocytes (eggs).  These proprietary cells avoid ethical issues associated with use or destruction of viable human embryos and, unlike most other major stem cell types, can be immune matched and be a source of therapeutic cells with minimal rejection after transplantation into hundreds of millions of individuals of differing racial groups.  ISCO is advancing novel human stem cell-based therapies where cells have been proven to be efficacious but traditional small molecule and protein therapeutics have not. More information is available on ISCO's website, www.internationalstemcell.com.

About Click Here

Established in 1995, Click Here is a veteran in digital marketing.  As the digital division of The Richards Group, Click Here builds brands online using an integrated mix of strategy, marketing and technology.  The agency's services include developing and deploying digital strategies, online experiences, digital advertising campaigns, search engine marketing and social media initiatives.  With more than 100 employees, Click Here works with such notable clients as Amstel Light, Chick-fil-A, The Home Depot, Fruit of the Loom, GameStop and The Salvation Army.  Total billings for the agency were $160 million in 2010.  For more information, visit ClickHere.com.

About Richards Partners

Richards Partners, an affiliate of The Richards Group, is a full service agency, specializing in consumer, corporate and nonprofit public relations and brand development.  Current clients include the American Heart Association, Behringer Harvard, Children's Medical Center Dallas, Honeywell, Nomacorc, Sub-Zero Freezer Company and Wolf Appliance, Inc.


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SOURCE Lifeline Skin Care
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