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Life Science Leaders Discuss Strategies for Surviving the Financial Crisis at Yankee Public Relations Symposium
Date:6/18/2009

="_new">Fred Feiner moderated three panel discussions focused on successful finance strategies, the current investment market and regulatory tactics to maximize profitability. In a panel discussion of biotech executives from public and private companies, Ellen McDonald, Regado Biosciences Senior Vice President and Chief Business Officer noted how the changing climate has impacted the Basking Ridge-based company.

"I firmly believe two years ago the firm I'm with would already have been bought by a pharmaceutical company," said McDonald. "Essentially the lesson we have learned is never give up because the world keeps changing. Keep going forward on all fronts and never give up because everything is dynamic right now. Keep raising awareness about your company and building networks and getting well known."

John Pennett, C.P.A., a Partner and Director of Life Sciences with Amper, Politziner & Mattia in Edison, emphasized the importance of a company's reputation when pursuing funding.

"At the end of the day, it's all about credibility," said Pennett. "There are a lot of early stage companies out there and it really comes down to credibility. It's the credibility of the plan, it's the credibility of the pathway to commercialization, it's the credibility of the management team and the credibility of the financial plan."

"There are no shortcuts to credibility," added Feiner. "From an investor relations perspective, it is vitally important to be known and known to be trusted. The absolute worst
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SOURCE Yankee Public Relations LLC
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