Navigation Links
Life Science Instrumentation: Brand Performance

London (PRWEB) December 02, 2013

This report will help you to:

•Assess the degree of brand recognition, familiarity with and usage of life science instrumentation and equipment brands.
•Evaluate the brand equity of the life science instrumentation and equipment brands in terms of differentiation, relevance, quality, popularity and advantages.
•Determine whether a brand’s performance across these factors has improved or worsened over the past 18 to 24 months.
•Establish the most/least important factors considered when purchasing instruments and equipment from different brands.
•Measure level of satisfaction with a brand’s instrument and equipment offering across multiple attributes.
•Correlate the likelihood of customers to recommend a brand of life science instrumentation and equipment with satisfaction.
•Analyze degree of differentiation across brands on price, quality and innovation.
•Present a customer profile for multiple brands of life science instrumentation and equipment that features the key demographics of each brand’s most loyal and satisfied customers.

The following companies will be individually profiled in this report:

AB Sciex
Agilent Technologies
BD Biosciences
Beckman Coulter
Bio-Rad Laboratories
Bruker Daltonics
EMD/Merck Millipore
GE Healthcare
Life Technologies
Molecular Devices
Roche Applied Science
Thermo Scientific

BioInformatics LLC’s June 2013 report, Life Science Instrumentation: Brand Performance, is designed to help suppliers identify brand strengths and weaknesses and to provide direction as to how to differentiate instrumentation offerings. This report offers suppliers an unbiased assessment of how major brands are performing compared to their closest competitors. Based on the opinions of 1,367 life scientists worldwide, these insights can help create a “halo” effect surrounding a company’s products—creating excitement, allowing for premium pricing and generating goodwill that translates into future sales.

From the perspective of scientific consumers who use, recommend and/or buy instruments, this study analyzes how brands are perceived throughout the industry. Attributes such as brand recognition, popularity, relevance and differentiation are measured, along with the degree of loyalty scientists have toward specific brands of instruments—and why. Purchasing criteria is established, likelihood of recommending a brand to colleagues is explored and brands are compared side-by-side with regards to price, innovation and quality. Additionally, this study provides trending research about how major suppliers’ brands have been performing over the past 18-24 months.

Suppliers can use Life Science Instrumentation: Brand Performance to power up their brand strategies, to inform more accurate competitive analyses and to identify segments that are vulnerable to switching as a result of brand confusion or lack of differentiation. Plus, included in the report are detailed profiles of major suppliers’ brands. Not only do these profiles report on brand health, they also present the key demographics of each brand’s most loyal and satisfied customers. Life Science Instrumentation: Brand Performance contains the most current, comprehensive market research on life science instrumentation brands, and will help suppliers understand how their brands are ranked and how to position their offerings so that they can more aggressively capture market share.

Section 1: Analysis and Interpretation of Survey Results

Executive Summary
•Brand Awareness
•Brand Health and Trends
•Brand Loyalty Drivers
•Influencers of the Purchase Decision Process
•Brand Promotion Drivers
•Brand Strength

Strategic Brand Assessments
•AB Sciex (Danaher)
•Agilent Technologies
•BD Biosciences
•Beckman Coulter (Danaher)
•Bio-Rad Laboratories
•Bruker Daltonics
•EMD Millipore
•GE Healthcare Life Sciences
•Leica Microsystems (Danaher)
•Life Technologies
•Molecular Devices (Danaher)
•Roche Applied Science
•Thermo Scientific

Section 2: Methodology & Demographics


Section 3: Appendices

•Appendix A: Additional Analysis
•Appendix B: Brand Awareness
•Appendix C: Other Publications
•Appendix D: About BioInformatics, LLC
•Appendix E: Our Valued Clients

Read the full report:

Life Science Instrumentation: Brand Performance

For more information:
Sarah Smith
Research Advisor at
Tel: +44 208 816 85 48

Read the full story at

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related biology technology :

1. Bayer CropScience Seeks Entries For Fourth Annual Young Farmer Sustainability Award
2. PharmAthene Announces Termination Of Merger Agreement With Theraclone Sciences
3. Neurocrine Biosciences To Present At Deutsche Bank 2013 Biofest And The 25th Annual Piper Jaffray Healthcare Conference
4. Isolation Sciences Takes Their Patented CAP Isolation Technology Nationally and Worldwide
5. Proove Biosciences CEO Brian Meshkin Wins 2013 Bridging the Gap Award by the Greater Baltimore Committee
6. Sangamo BioSciences Announces Presentation At The 25th Annual Piper Jaffray Healthcare Conference
7. Respiratory Update: Interpreting Minimal Clinically Important Differences in COPD and Demonstrating Product Value with PROs, a New Life Science webinar Hosted by Xtalks
8. IVF Thanksgiving: Reproductive Science Center Marks 25th Anniversary
9. SPIE Women in Optics Planner Aims to Inspire Careers in Science and Technology
10. CMDBioscience Appoints Tomi Sawyer to Scientific Advisory Board; Entrepreneurial Drug Hunter and Distinguished Scholar Named as Founding Chair
11. Everest Group Recognizes TCS as a Global Leader and Star Performer in Life Sciences IT Outsourcing
Post Your Comments:
(Date:11/26/2015)... , England , November 26, 2015 ... Lightpoint Medical, an innovative medical device company specializing in imaging ... grant from the European Commission as part of the Horizon ... the company to carry out a large-scale clinical trial in ... -->      (Logo: , --> ...
(Date:11/25/2015)... , November 25, 2015 2 ... première fois les différences entre les souches bactériennes ... celles des êtres humains . Ces recherches ... et envisager la prise en charge efficace de ... diagnostiqués chez les chats .    --> ...
(Date:11/25/2015)... 25, 2015  Neurocrine Biosciences, Inc. (Nasdaq: NBIX ... and CEO of Neurocrine Biosciences, will be presenting at ... New York . .   ... approximately 5 minutes prior to the presentation to download ... presentation will be available on the website approximately one ...
(Date:11/25/2015)... , Nov. 25, 2015 Orexigen® Therapeutics, Inc. ... participate in a fireside chat discussion at the Piper ... York . The discussion is scheduled for Wednesday, ... .  A replay will be available for ... Stilwell  , Julie NormartVP, Corporate Communications and Business ...
Breaking Biology Technology:
(Date:11/10/2015)... 10, 2015 About signature ... helps to identify and verify the identity of ... as the secure and accurate method of authentication ... particular individual because each individual,s signature is highly ... when dynamic signature of an individual is compared ...
(Date:11/4/2015)... New York , November 4, 2015 ... to a new market report published by Transparency Market ... Share, Growth, Trends and Forecast 2015 - 2022", the global ... of US$ 30.3 bn by 2022. The market is ... the forecast period from 2015 to 2022. Rising security ...
(Date:10/29/2015)... 29, 2015  The J. Craig Venter Institute (JCVI) ... Synthesis and Biosecurity: Lessons Learned and Options for the ... and Human Services guidance for synthetic biology providers has ... --> --> Synthetic biology ... potential to pose unique biosecurity threats. It now is ...
Breaking Biology News(10 mins):