London (PRWEB) December 02, 2013
This report will help you to:
•Assess the degree of brand recognition, familiarity with and usage of life science instrumentation and equipment brands.
•Evaluate the brand equity of the life science instrumentation and equipment brands in terms of differentiation, relevance, quality, popularity and advantages.
•Determine whether a brand’s performance across these factors has improved or worsened over the past 18 to 24 months.
•Establish the most/least important factors considered when purchasing instruments and equipment from different brands.
•Measure level of satisfaction with a brand’s instrument and equipment offering across multiple attributes.
•Correlate the likelihood of customers to recommend a brand of life science instrumentation and equipment with satisfaction.
•Analyze degree of differentiation across brands on price, quality and innovation.
•Present a customer profile for multiple brands of life science instrumentation and equipment that features the key demographics of each brand’s most loyal and satisfied customers.
The following companies will be individually profiled in this report:
Roche Applied Science
BioInformatics LLC’s June 2013 report, Life Science Instrumentation: Brand Performance, is designed to help suppliers identify brand strengths and weaknesses and to provide direction as to how to differentiate instrumentation offerings. This report offers suppliers an unbiased assessment of how major brands are performing compared to
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