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Life Science Instrumentation: Brand Performance
Date:12/2/2013

London (PRWEB) December 02, 2013

This report will help you to:

•Assess the degree of brand recognition, familiarity with and usage of life science instrumentation and equipment brands.
•Evaluate the brand equity of the life science instrumentation and equipment brands in terms of differentiation, relevance, quality, popularity and advantages.
•Determine whether a brand’s performance across these factors has improved or worsened over the past 18 to 24 months.
•Establish the most/least important factors considered when purchasing instruments and equipment from different brands.
•Measure level of satisfaction with a brand’s instrument and equipment offering across multiple attributes.
•Correlate the likelihood of customers to recommend a brand of life science instrumentation and equipment with satisfaction.
•Analyze degree of differentiation across brands on price, quality and innovation.
•Present a customer profile for multiple brands of life science instrumentation and equipment that features the key demographics of each brand’s most loyal and satisfied customers.

The following companies will be individually profiled in this report:

AB Sciex
Affymetrix
Agilent Technologies
BD Biosciences
Beckman Coulter
Bio-Rad Laboratories
Bruker Daltonics
EMD/Merck Millipore
Eppendorf
GE Healthcare
Illumina
Leica
Life Technologies
Molecular Devices
PerkinElmer
Qiagen
Roche Applied Science
Thermo Scientific
Zeiss

BioInformatics LLC’s June 2013 report, Life Science Instrumentation: Brand Performance, is designed to help suppliers identify brand strengths and weaknesses and to provide direction as to how to differentiate instrumentation offerings. This report offers suppliers an unbiased assessment of how major brands are performing compared to
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