Navigation Links
Life Science Instrumentation: Brand Performance
Date:12/2/2013

London (PRWEB) December 02, 2013

This report will help you to:

•Assess the degree of brand recognition, familiarity with and usage of life science instrumentation and equipment brands.
•Evaluate the brand equity of the life science instrumentation and equipment brands in terms of differentiation, relevance, quality, popularity and advantages.
•Determine whether a brand’s performance across these factors has improved or worsened over the past 18 to 24 months.
•Establish the most/least important factors considered when purchasing instruments and equipment from different brands.
•Measure level of satisfaction with a brand’s instrument and equipment offering across multiple attributes.
•Correlate the likelihood of customers to recommend a brand of life science instrumentation and equipment with satisfaction.
•Analyze degree of differentiation across brands on price, quality and innovation.
•Present a customer profile for multiple brands of life science instrumentation and equipment that features the key demographics of each brand’s most loyal and satisfied customers.

The following companies will be individually profiled in this report:

AB Sciex
Affymetrix
Agilent Technologies
BD Biosciences
Beckman Coulter
Bio-Rad Laboratories
Bruker Daltonics
EMD/Merck Millipore
Eppendorf
GE Healthcare
Illumina
Leica
Life Technologies
Molecular Devices
PerkinElmer
Qiagen
Roche Applied Science
Thermo Scientific
Zeiss

BioInformatics LLC’s June 2013 report, Life Science Instrumentation: Brand Performance, is designed to help suppliers identify brand strengths and weaknesses and to provide direction as to how to differentiate instrumentation offerings. This report offers suppliers an unbiased assessment of how major brands are performing compared to their closest competitors. Based on the opinions of 1,367 life scientists worldwide, these insights can help create a “halo” effect surrounding a company’s products—creating excitement, allowing for premium pricing and generating goodwill that translates into future sales.

From the perspective of scientific consumers who use, recommend and/or buy instruments, this study analyzes how brands are perceived throughout the industry. Attributes such as brand recognition, popularity, relevance and differentiation are measured, along with the degree of loyalty scientists have toward specific brands of instruments—and why. Purchasing criteria is established, likelihood of recommending a brand to colleagues is explored and brands are compared side-by-side with regards to price, innovation and quality. Additionally, this study provides trending research about how major suppliers’ brands have been performing over the past 18-24 months.

Suppliers can use Life Science Instrumentation: Brand Performance to power up their brand strategies, to inform more accurate competitive analyses and to identify segments that are vulnerable to switching as a result of brand confusion or lack of differentiation. Plus, included in the report are detailed profiles of major suppliers’ brands. Not only do these profiles report on brand health, they also present the key demographics of each brand’s most loyal and satisfied customers. Life Science Instrumentation: Brand Performance contains the most current, comprehensive market research on life science instrumentation brands, and will help suppliers understand how their brands are ranked and how to position their offerings so that they can more aggressively capture market share.

Section 1: Analysis and Interpretation of Survey Results

Executive Summary
•Introduction
•Brand Awareness
•Brand Health and Trends
•Brand Loyalty Drivers
•Influencers of the Purchase Decision Process
•Brand Promotion Drivers
•Brand Strength

Strategic Brand Assessments
•AB Sciex (Danaher)
•Affymetrix
•Agilent Technologies
•BD Biosciences
•Beckman Coulter (Danaher)
•Bio-Rad Laboratories
•Bruker Daltonics
•EMD Millipore
•Eppendorf
•GE Healthcare Life Sciences
•Illumina
•Leica Microsystems (Danaher)
•Life Technologies
•Molecular Devices (Danaher)
•PerkinElmer
•QIAGEN
•Roche Applied Science
•Thermo Scientific
•Zeiss

Section 2: Methodology & Demographics

•Questionnaire
•Overview
•Questionnaire
•Design
•Analytical
•Techniques
•Demographics
•Questionnaire

Section 3: Appendices

•Appendix A: Additional Analysis
•Appendix B: Brand Awareness
•Appendix C: Other Publications
•Appendix D: About BioInformatics, LLC
•Appendix E: Our Valued Clients

Read the full report:

Life Science Instrumentation: Brand Performance

http://www.reportbuyer.com/pharma_healthcare/drug_discovery/life_science_instrumentation_brand_performance.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Drug_Discovery_and_Development

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: query@reportbuyer.com
Tel: +44 208 816 85 48
Website: http://www.reportbuyer.com

Read the full story at http://www.prweb.com/releases/2013/12/prweb11383691.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related biology technology :

1. Bayer CropScience Seeks Entries For Fourth Annual Young Farmer Sustainability Award
2. PharmAthene Announces Termination Of Merger Agreement With Theraclone Sciences
3. Neurocrine Biosciences To Present At Deutsche Bank 2013 Biofest And The 25th Annual Piper Jaffray Healthcare Conference
4. Isolation Sciences Takes Their Patented CAP Isolation Technology Nationally and Worldwide
5. Proove Biosciences CEO Brian Meshkin Wins 2013 Bridging the Gap Award by the Greater Baltimore Committee
6. Sangamo BioSciences Announces Presentation At The 25th Annual Piper Jaffray Healthcare Conference
7. Respiratory Update: Interpreting Minimal Clinically Important Differences in COPD and Demonstrating Product Value with PROs, a New Life Science webinar Hosted by Xtalks
8. IVF Thanksgiving: Reproductive Science Center Marks 25th Anniversary
9. SPIE Women in Optics Planner Aims to Inspire Careers in Science and Technology
10. CMDBioscience Appoints Tomi Sawyer to Scientific Advisory Board; Entrepreneurial Drug Hunter and Distinguished Scholar Named as Founding Chair
11. Everest Group Recognizes TCS as a Global Leader and Star Performer in Life Sciences IT Outsourcing
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/10/2016)... NX Prenatal Inc., a US based ... for early warning of adverse pregnancy outcomes, announced ... by Dr. Thomas McElrath of Brigham ... Medicine,s (SMFM) annual meeting held in ... The presentation reported initial positive top-line results regarding ...
(Date:2/10/2016)... Inc. (NYSE MKT: ISR), a medical technology company and ... the treatment of prostate, brain, lung, head and neck ... the second quarter and six months of fiscal 2016, ... --> --> Revenue was $1.19 million ... December 31, 2015, a 12% increase compared to $1.07 ...
(Date:2/10/2016)... (PRWEB) , ... February 10, 2016 , ... ... across three states, announced today the promotion of two long-standing principal investigators (PI) ... of Family Medicine, Clinical Research and Development. , Dr. Laurence Chu, a Benchmark ...
(Date:2/10/2016)... NC (PRWEB) , ... February 10, 2016 , ... ... anticipated expansion to their comprehensive training and support program, Sonalink™ remote monitoring. The ... HIFU procedures performed on Friday, February 5th, connecting Dr. Samuel Peretsman to a ...
Breaking Biology Technology:
(Date:2/1/2016)... , Feb. 1, 2016  Today, the first ... (AHA) announced plans to develop a first of its ... power of IBM Watson. In the first application of ... IBM (NYSE: IBM ), and Welltok will create ... health assessments with cognitive analytics, delivered on Welltok,s health ...
(Date:1/25/2016)... , Jan. 25, 2016  Glencoe Software, the world-leading ... and publication industries, will provide the data management solution ... (NPSC). ... Phenotypic analysis measures the ... organisms, allowing comparisons between states such as health and ...
(Date:1/20/2016)... Jan. 20, 2016   MedNet Solutions , an ... spectrum of clinical research, is pleased to announce the ... achievements are the result of the company,s laser focus ... eClinical , it,s comprehensive, easy-to-use and highly affordable ... --> Key MedNet growth achievements in 2015 include: ...
Breaking Biology News(10 mins):