Navigation Links
Life Cycle Management of Biopharmaceuticals, New Life Science Webinar Hosted by Xtalks

Toronto, Canada (PRWEB) September 10, 2013

In today’s biopharmaceutical industry, the need for companies to develop and implement life cycle management (LCM) plans for their portfolio is an imperative. Time windows associated with true product exclusivity are shortening, R&D investment and risk are increasing, and healthcare stakeholders (especially payers) are demanding safety and effectiveness evidence beyond the registration studies to support reimbursement and market access. Customer value perceptions are now central to a company’s ability to communicate its product positioning attributes and fully realize the unique differentiation qualities that ensure maximum product usage and reimbursement. Yet, we have found very few organizations equipped to manage this well today.

With the competitive edge evolving beyond registration studies and first-to-market regulatory approvals to requirements of performance and value in a “real world” patient population, biopharmaceutical companies must approach strategic and operational planning differently. Emerging questions and issues include: What is the value identity of our brands / portfolio? What type of evidence claims are needed to differentiate among other marketplace competitors? What is the full range of options that exist to deliver this claim? What are the anticipated pitfalls or challenges? Who needs to be involved and what are cross-functional operational models that work? What is the business case or rationale to support investment? What level of risk is acceptable and/or appropriate for our company?

This webinar will explore the role of life cycle management and our observations and experiences as they relate to “what’s worked” and “what hasn’t.” Speakers will share insights on strategic and financial objectives and goal-setting, on key functions that are typically critical to LCM planning success, on the role and value of a consistent and codified process at the enterprise-level to evaluate evidence generation options, and on common pitfalls and challenges associated with LCM strategy development and implementation. Where possible, practical applications of LCM strategy and implementation including “Best Practices” will be highlighted.

Join speakers Keith Ruark (AVOS Consulting) and Dr. Bridget Martell (BAM Consulting) as they explore these issues and answer your questions. A Q&A with the audience will follow the main presentation.

For more information about this event or to register, visit:

Xtalks, powered by Honeycomb Worldwide Inc., is a leading provider of educational webinars to the global Life Sciences community. Every year, thousands of industry practitioners turn to Xtalks for access to quality content. Xtalks helps Life Science professionals stay current with industry developments, trends and regulations. Xtalks webinars also provide perspectives on key issues from top industry thought leaders and service providers.

To learn more about Xtalks, visit

Karen Lim (416) 977-6555 ext 227

Read the full story at

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related biology technology :

1. Fifth Cycle of Probiotics & Microbiota Research Grant Announced
2. Biofuel waste product recycled for electricity
3. Grace Century Attends Provia Laboratories Cycle II Launch
4. Technical Workshops at OrthoTec 2013 Focus on Risk Management Throughout Medical Device Lifecycle and Robust Material Selection Process Development
5. South Dakota School of Mines & Technology Researchers Document Splitting Water Molecules in Multiple Thermochemical Cycles with Goal to Sustain Hydrogen Energy
6. Patheon-Sponsored Event to Highlight “Product Enhancement Through Complex Dosage Forms: Adding Value to Products’ Lifecycle Management”
7. RIGAKU Publishes New Method for EDXRF Analysis of Precious Metals in Recycled Automotive Catalytic Converters
8. Michael Cusumano, MITs Sloan Distinguished Professor of Management, Joins Quantum Leap Innovations Board of Directors
9. Mexican State of Tamaulipas Starts Training Doctors in Sangui Wound Management
10. Elsevier Acquires QUOSA, Provider of Life Sciences Content Management and Workflow Productivity Solutions
11. Elsevier Launches Bilingual International Nursing Skill Training and Management Platform:
Post Your Comments:
(Date:6/27/2016)... , ... June 27, 2016 , ... ... their findings on what they believe could be a new and helpful biomarker ... new research. Click here to read it now. , Biomarkers are ...
(Date:6/27/2016)... ... June 27, 2016 , ... ... medical technologies, services and solutions to the healthcare market. The company's primary focus ... distribution, manufacturing, sales and marketing strategies that are necessary to help companies efficiently ...
(Date:6/27/2016)... 27, 2016  Liquid Biotech USA ... of a Sponsored Research Agreement with The University ... (CTCs) from cancer patients.  The funding will be ... correlate with clinical outcomes in cancer patients undergoing ... then be employed to support the design of ...
(Date:6/24/2016)... TOKYO , June 24, 2016  Regular discussions on ... to take place between the two entities said Poloz. ... in Ottawa , he pointed to the ... and the federal government. ... Poloz said, "Both institutions have common economic goals, why not ...
Breaking Biology Technology:
(Date:3/29/2016)... 29, 2016 LegacyXChange, Inc. (OTC: ... and SelectaDNA/CSI Protect are pleased to announce our successful ... a variety of writing instruments, ensuring athletes signatures against ... collectibles from athletes on LegacyXChange will be assured of ... DNA. Bill Bollander , CEO states, ...
(Date:3/22/2016)... 22, 2016 According ... Market for Consumer Industry by Type (Image, Motion, ... (Communication & IT, Entertainment, Home Appliances, & ... to 2022", published by MarketsandMarkets, the market ... reach USD 26.76 Billion by 2022, at ...
(Date:3/21/2016)... , March 22, 2016 ... recognition with passcodes for superior security   ... a leading provider of secure digital communications services, today ... biometric technology and offer enterprise customers, particularly those in ... facial recognition and voice authentication within a mobile app, ...
Breaking Biology News(10 mins):