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Lena Chow, Veteran Biotech Marketer, Launches New Website
Date:9/15/2008 Offers Industry Dialogue, Commentary and How-To Communications Tools; and Showcases New Model for Client Collaboration

PALO ALTO, Calif., Sept. 15 /PRNewswire/ -- Lena Chow, a veteran healthcare and life sciences marketing strategist and communicator, has launched a new website,, to provide a place where industry marketers and communicators can share thinking, gain insights and connect with their peers. The site features Lena's blog on industry developments, visitor surveys and commentary on timely topics and trends, and how-to articles written by industry experts.

"Our goal for is offer healthcare and biotechnology marketers smart, useful and dynamic content that embodies today's spirit of collaboration, dialogue and interaction," said Lena Chow. "We hope that our industry colleagues will visit the site often to learn, share and partner with us."

The new site also showcases City of Paris, a communication company founded by Lena Chow to meet the specialized needs of biotechnology and healthcare organizations. The company draws on the expertise of a network of seasoned healthcare communication professionals to customize agency teams and solutions for clients, using the right mix of traditional and interactive communication tools. The company's clients range from small start-ups to established market leaders.

Lena Chow is the founder of Lena Chow Advertising, one of the top-50 U.S. healthcare agencies, and a specialist in transformational products instrumental in shaping the future of biotechnology and healthcare. Euro RSCG Worldwide acquired the agency in 1999, and Lena continued as chairman and chief strategic officer until the fall of 2003, before leaving to develop healthcare business opportunities in China.

SOURCE City of Paris
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