The premier sales and marketing b-to-b conference, sponsored by Brainshark, Eloqua, Kadient, ON24, SAVO and Silverpop Engage B2B, is expected to attract record attendance for three days of keynote presentations, networking and interactive learning sessions. The event will also feature industry-leading guest speakers to be announced, who will share their success stories centered on the event's theme.
SiriusDecisions executives and analysts will present the findings of their original research based on their 2009 surveys of over 300 sales and marketing executives worldwide. The research presentations will cover:
- Demand Creation: A look at the sales and marketing organizational structure of the future, the necessary collaboration between these two critical functions to drive revenue, and how to measure success.
- Reputation Management: A look at the inbound marketing revolution and the impact of digital marketing on the selling process.
- Sales Effectiveness: A look at the rise of the inside sales role, the impact of social media on revenue generation, and how the right technology mix drives growth.
- Channel Enablement: A revealing look at key benchmarks and a shift in allocation of budget dollars and resources.
There also will be a vendor showcase, where key suppliers share their solutions for enabling sales and marketing optimization and the acceleration of revenue growth.
Additional sponsors include: Aprimo, Corporate Visions, iCentera, The Lead Dogs, Manticore, Neolane, Oceanos, The Sant Corporation, Tippit and WebReply.
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