Latest best practices for demand creation, social media, sales readiness and channel effectiveness to be revealed at SiriusDecisions annual b-to-b flagship event.
Wilton, CT (PRWEB) November 17, 2009 -- SiriusDecisions, the world's leading source for business-to-business sales and marketing best practice research and data, today announced that transformation will be a key theme at its fifth annual b-to-b sales and marketing Summit. The "great recession" has changed the world economy forever, and with it b-to-b sales and marketing. The conference will focus on how organizations are - and should be - restructuring their people, processes and technology to capitalize on an upturn to provide a streamlined sales and marketing model for the future.
The Summit, themed "Measure. Align. Transform. The Roadmap for High-Performance B-to-B Sales and Marketing," will be held May 12-14 at the Fairmont Scottsdale Resort, Scottsdale, Arizona. Findings and success stories from SiriusDecisions' latest research on best practices in demand creation, social media, sales effectiveness and channels will be shared with the delegates -- sales and marketing leaders from throughout the b-to-b world.
Each session will address how to measure, align and transform b-to-b sales and marketing through 2010 and beyond. For agenda details and additional information about this event, visit SiriusDecisions Summit 2010.
"With so much trepidation and turbulence in the world economy, the rules of b-to-b sales and marketing have changed, and in order to adapt to those rules, our theme reflects what we've learned to be the three keys to survive and ultimately thrive in today's economy: Measure. Align
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