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Learn Proven Practices to Measure, Align and Transform at SiriusDecisions Sales and Marketing Summit 2010
Date:11/17/2009

Latest best practices for demand creation, social media, sales readiness and channel effectiveness to be revealed at SiriusDecisions annual b-to-b flagship event.

Wilton, CT (PRWEB) November 17, 2009 -- SiriusDecisions, the world's leading source for business-to-business sales and marketing best practice research and data, today announced that transformation will be a key theme at its fifth annual b-to-b sales and marketing Summit. The "great recession" has changed the world economy forever, and with it b-to-b sales and marketing. The conference will focus on how organizations are - and should be - restructuring their people, processes and technology to capitalize on an upturn to provide a streamlined sales and marketing model for the future.

The Summit, themed "Measure. Align. Transform. The Roadmap for High-Performance B-to-B Sales and Marketing," will be held May 12-14 at the Fairmont Scottsdale Resort, Scottsdale, Arizona. Findings and success stories from SiriusDecisions' latest research on best practices in demand creation, social media, sales effectiveness and channels will be shared with the delegates -- sales and marketing leaders from throughout the b-to-b world.

Each session will address how to measure, align and transform b-to-b sales and marketing through 2010 and beyond. For agenda details and additional information about this event, visit SiriusDecisions Summit 2010.

"With so much trepidation and turbulence in the world economy, the rules of b-to-b sales and marketing have changed, and in order to adapt to those rules, our theme reflects what we've learned to be the three keys to survive and ultimately thrive in today's economy: Measure. Align. Transform," notes John Neeson, SiriusDecisions' managing director and co-founder, and Summit 2010 conference chair. "Everyone attending Summit 2010 will leave confident that they're armed with the latest data and best-practice research to both document value to the entire organization as well as ensure optimum decision-making."

The premier sales and marketing b-to-b conference, sponsored by Brainshark, Eloqua, Kadient, ON24, SAVO and Silverpop Engage B2B, is expected to attract record attendance for three days of keynote presentations, networking and interactive learning sessions. The event will also feature industry-leading guest speakers to be announced, who will share their success stories centered on the event's theme.

SiriusDecisions executives and analysts will present the findings of their original research based on their 2009 surveys of over 300 sales and marketing executives worldwide. The research presentations will cover:
- Demand Creation: A look at the sales and marketing organizational structure of the future, the necessary collaboration between these two critical functions to drive revenue, and how to measure success.
- Reputation Management: A look at the inbound marketing revolution and the impact of digital marketing on the selling process.
- Sales Effectiveness: A look at the rise of the inside sales role, the impact of social media on revenue generation, and how the right technology mix drives growth.
- Channel Enablement: A revealing look at key benchmarks and a shift in allocation of budget dollars and resources.

There also will be a vendor showcase, where key suppliers share their solutions for enabling sales and marketing optimization and the acceleration of revenue growth.

Additional sponsors include: Aprimo, Corporate Visions, iCentera, The Lead Dogs, Manticore, Neolane, Oceanos, The Sant Corporation, Tippit and WebReply.

About SiriusDecisions
SiriusDecisions is the world's leading source for business-to-business sales and marketing best-practice research and data. SiriusDecisions Executive Advisory Services, Consulting Services, Benchmark Assessment Services, Learning and Events provide senior-level executives with the sales and marketing operational intelligence required to maximize top line growth and performance. The unique combination of thought leadership, benchmark data, analytic tools, best practices and access to a peer and analyst network allow SiriusDecisions clients to quickly receive the critical insight they need to make decisions effectively. For more information about SiriusDecisions, head-quartered in Wilton, CT, visit: http://www.siriusdecisions.com.

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Read the full story at http://www.prweb.com/releases/siriusdecisions/summit2010/prweb3212264.htm.


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