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Leading for Growth in the New Economic Reality Includes Vision and Innovation
Date:6/16/2009

re focused on three major global “megatrends:” the need for increasing food productivity, decreasing dependence on fossil fuels and protecting lives. DuPont delivered more than $10 billion in sales from new products that are less than five years old in 2008. In the first quarter of 2009, the company commercialized more than 500 new products – nearly double compared to the first quarter of 2008.

“At DuPont, we have often been successful by stepping out of our comfort zone and adopting a new trajectory,” Kullman said. “We are not afraid to aggressively pursue fundamental change, whether it is new business models, new scientific or technological platforms or other basic change.”

Several specific examples highlighted by Kullman included innovative business models successfully executed in the company’s Safety Resources and Applied BioSciences businesses; new market-driven technologies for Kevlar® and Nomex® high performance materials; and a strong focus on tailoring innovations to meet specific needs in emerging economies, like China and India.

“In the new economic reality, DuPont continues to deliver market-back science to make the world a better and safer place,” Kullman said. “We must be prepared not for the world the way it was before the recession, but prepare to succeed in the very different world that we’ll encounter when the recovery eventually comes.”

DuPont is a science-based products and services company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 70 countries and regions, DuPont offers a wide range of innovative products and services for markets including agriculture and food; building and construction; communications; and transportation.

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