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Leading for Growth in the New Economic Reality Includes Vision and Innovation
Date:6/16/2009

DuPont CEO Ellen Kullman outlines leading in a dynamic and unpredictable world at Wharton Leadership Conference.

Philadelphia, PA (Vocus) June 16, 2009 -- As the global recession has changed the landscape of many markets DuPont serves, the company is well-positioned to deliver dynamic innovations to meet the evolving markets demand because “change is in our DNA,” said DuPont CEO Ellen J. Kullman at the 13th Annual Wharton Leadership Conference here today.

“There is no playbook for what the world is experiencing right now, but several leadership principles have surfaced in our experience at DuPont and seem particularly appropriate to the dynamic and uncertain conditions we currently face today,” Kullman said. “At DuPont, change is in our DNA. The four leadership principles that have emerged are: focus on what you can control, adopt a new trajectory, communicate and maintain pride around your mission.”

During its 207 years, DuPont has evolved through three transformations, emerging stronger each time as the company continues to innovate through economic downturns, Kullman said. She noted that nylon was discovered during the Great Depression. “None of that happened by accident. It took leaders who had a vision and were absolutely determined to not waste a good crisis,” Kullman said.

Today, as a market-driven science company, DuPont continues its legacy of delivering innovation during challenging times. Kullman said the company’s research and development efforts – including more than three-quarters of its R&D budget -- a
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