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LEED AP Certified ITRA Global / Customized Real Estate Services Introduces New Approach to Its Branding
Date:7/18/2014

Houston, Texas (PRWEB) July 18, 2014

Reflecting the importance of the evolution of Houston’s real estate market over the past ten years, Connie Rankin, the founder and president of Customized Real Estate Services, ITRA Global’s Houston affiliate, recently introduced a fresh new approach to the firm’s branding.

According to Ms. Rankin, “The opportunities for a Broker to influence the success of his or her commercial clients have grown exponentially over the past several years. CRES was one of the first in this market to fully embrace the potential for helping our clients find value in well managed buildings with environmentally-sound locations for the benefit of their employees and customers."

Shortening the name from Customized Real Estate Services to CRES is an acknowledgement of the name recognition that CRES has achieved in the Houston market. Clients have always called the company CRES. The new name will take advantage of that positive energy in the marketplace.

As CRES expands its impact globally through its association with ITRA Global, one of the largest real estate organizations devoted to the representation of corporate tenants and occupiers of commercial real estate, it is critical that the name has the desired impact in many languages. The shortening facilitates that easy translation for the worldwide locations where CRES and its affiliates now offer services.

Ms. Rankin added, “We worked very hard to attain our LEED AP des
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