He added, "During the first few weeks of our new marketing program, we are performing qualitative and quantitative reviews of our marketing activities as the first in an active and methodical progression to strengthen the LasikPlus(R) brand and clarify our messages, with a goal of reinvigorating our direct-to-consumer programs."
Mr. Celebrezze said, "I am delighted to be assuming the CFO position on a permanent basis. We are affirming our commitment to controlling expenses and balancing cash conservation with long-term success, including managing all aspects of our business as reflected in the previously announced closing of our center in Boise, Idaho. We will continue to minimize capital expenditures and closely manage working capital, while building upon positive patient experiences, exceptional clinical outcome and advanced diagnostic and surgical technology that are the hallmark of the LasikPlus(R) brand."
Prior to joining LCA-Vision, Mr. Celebrezze served for five years as CFO
at First Transit Inc., a national public-transportation company with annual
revenue of $400 million. He previously was employed for 17 years with
APCOA/Standard Parking, where he held a variety of financial positions
including Executive Vice President and CFO. Mr. Celebrezze holds a Certified
Public Accounting designation in Ohio (inactive), and received a BS in
This news release contains forward-looking statements based on current
expectations, forecasts and assumptions of L
|SOURCE LCA-Vision Inc.|
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