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Kline Study: Better Brushing Habits Boost European Oral Care Sales
Date:8/22/2007

almolive, GlaxoSmithKline, and Unilever have all developed global programs that teach school children and communities about dental hygiene, and they provide the necessary tools, including toothpaste and toothbrushes.

"These manufacturer-sponsored programs have helped to facilitate communication about oral care research and equipment," says McNulty. "In the process of raising awareness for good oral hygiene, these companies have raised awareness for their brands, like Colgate and Aquafresh, and the sales figures in this category reflect that."

"At one time, it was not unusual for Europeans to simply have all their teeth pulled at the first sign of trouble. The manufacturers are helping the public to recognize that an ounce of prevention is worth a pound of cure," McNulty adds.

Global Cosmetics & Toiletries 2006 is the latest edition of Kline's annual service dedicated to assessing 21 product categories in the cosmetics, toiletries, and fragrance markets across 16 countries in Europe, Asia, Latin America, and North America. The comprehensive program also features more than 250 company profiles and provides subscribers with the flexibility to purchase individual report volumes or sections.

For more information about Global Cosmetics & Toiletries 2006, go to http://www.klinegroup.com/reports/y559b.asp or contact a member of our global sales team at http://www.klinegroup.com/contact/directory.asp.

About Kline

Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for nearly 50 years. For additional information, visit <
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SOURCE Kline & Company
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