Navigation Links
Kline Study: Better Brushing Habits Boost European Oral Care Sales
Date:8/22/2007

- Oral care in Europe expected to outpace overall growth in cosmetics and

toiletries market -

LITTLE FALLS, N.J., Aug. 21 /PRNewswire/ -- The efforts of government agencies and product marketers to convince Europeans of the importance of better oral care appears to have paid off as sales of oral care products jumped more than 6% in 2006, according to a newly published study by global management consulting and market research firm Kline & Company.

"Many countries, particularly the less developed ones, are realizing the importance of daily brushing and flossing," says Deirdre McNulty, project manager for Kline Europe. "Across Europe, government-sponsored programs are working to educate children on the concept of good oral habits today that can help prevent problems in the future, and this shift in attitudes is driving up product sales."

Data from Kline's Global Cosmetics & Toiletries 2006 program indicates that oral care became the second fastest growing product class in the European cosmetics and toiletries market in 2006, trailing only skin care, which posted 6.5% growth. By comparison, annual growth in oral care product sales for other developed markets like the U.S. and Japan is hovering around the 3% mark.

"Europeans are not only focusing more on traditional oral care, but also on aesthetic treatments, like veneers and whitening, which are becoming more readily available," says McNulty.

The trend is expected to continue, with sales of oral care products in Europe expected to grow by as much as 4.5% annually through 2011, surpassing Kline's growth forecasts for the overall personal care market.

As more Europeans seek to maintain healthy teeth for as long as possible, marketers are working alongside government agencies to support educational programs aimed at children. Their message: It's as much about nurturing a healthy body as it is about having an attractive smile. Oral care giants Colgate-Palmolive, GlaxoSmithKline, and Unilever have all developed global programs that teach school children and communities about dental hygiene, and they provide the necessary tools, including toothpaste and toothbrushes.

"These manufacturer-sponsored programs have helped to facilitate communication about oral care research and equipment," says McNulty. "In the process of raising awareness for good oral hygiene, these companies have raised awareness for their brands, like Colgate and Aquafresh, and the sales figures in this category reflect that."

"At one time, it was not unusual for Europeans to simply have all their teeth pulled at the first sign of trouble. The manufacturers are helping the public to recognize that an ounce of prevention is worth a pound of cure," McNulty adds.

Global Cosmetics & Toiletries 2006 is the latest edition of Kline's annual service dedicated to assessing 21 product categories in the cosmetics, toiletries, and fragrance markets across 16 countries in Europe, Asia, Latin America, and North America. The comprehensive program also features more than 250 company profiles and provides subscribers with the flexibility to purchase individual report volumes or sections.

For more information about Global Cosmetics & Toiletries 2006, go to http://www.klinegroup.com/reports/y559b.asp or contact a member of our global sales team at http://www.klinegroup.com/contact/directory.asp.

About Kline

Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for nearly 50 years. For additional information, visit http://www.klinegroup.com.

For more information, contact:

Deirdre McNulty

Project Manager, Kline Europe

+32-2-770-4740

deirdre.mcnulty@kline-europe.com


'/>"/>
SOURCE Kline & Company
Copyright©2007 PR Newswire.
All rights reserved

Related biology technology :

1. GenTel acquires GlaxoSmithKline chip platform
2. HotMasterAn innovative Hot Start/Cold Stop technology for better PCR* results
3. A Better Way to Isolate RNA AND Protein From the Same Sample
4. Better RNA Amplification
5. Designing a Better siRNA
6. IMPROVE SILENCING SUCCESS: siRNAs THAT WORK BETTER!
7. RNA Amplification Just Got Better: MessageAmp II
8. Wisconsin fares slightly better in venture capital chase
9. Economic survey reveals better 2006 results
10. Technology changing for better, Coburn says
11. Internet Scout Project develops better tools for online research
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/23/2017)... March 23, 2017 NetworkNewsWire Editorial Coverage  ... Cancer ... significant strain on health care systems, in terms of costs ... so too does the development of innovative and efficient therapies ... Among the many types of cancer treatments, a growing number ...
(Date:3/23/2017)... ... 23, 2017 , ... Advanced Polymer Monitoring Technologies (APMT), a ... “Sig” Floyd as Vice President ? Global Business Development. Dr. Floyd will lead ... Floyd’s career has spanned 30 years in the chemicals and equipment industries. Sig ...
(Date:3/22/2017)... 2017  UBM and the Massachusetts Medical Device ... partnership and the third annual Massachusetts Medtech Week. Massachusetts ... st Annual MassMEDIC Conference held in conjunction ... 2017. MassMEDIC will feature a ... and CEO, Scott Whitaker , at its ...
(Date:3/22/2017)... ALBANY, New York , March 22, 2017 /PRNewswire/ ... market is largely fragmented, states a research report by ... Sanofi S.A., Pfizer Inc., Amgen Inc., and AbbVie Inc., ... market in 2015. The prominent players in this market ... to expand their product portfolio, which is likely to ...
Breaking Biology Technology:
(Date:3/22/2017)... March 21, 2017 Vigilant Solutions , ... law enforcement agencies, announced today the appointment of retired ... of public safety business development. Mr. Sheridan ... experience, including a focus on the aviation transportation sector, ... recent position, Mr. Sheridan served as the Aviation Liaison ...
(Date:3/20/2017)... 2017 PMD Healthcare announces the release of ... Management System (WMS), a remote, real-time lung health monitoring ... Healthcare is a Medical Device, Digital Health, and Chronic ... creating innovative solutions that empower people to improve their ... PMD developed the first ever personal spirometer, Spiro PD, ...
(Date:3/13/2017)... of security: Biometric Face Matching software  Continue Reading ... ... match face pictures against each other or against large databases. The recognition of ... ... for biometric Face Matching on the market. The speed is at 100 million ...
Breaking Biology News(10 mins):