Navigation Links
Key Findings from Social Media and Email Best Practices Guide for Marketing to Life Scientists
Date:11/7/2013

Arlington, VA (PRWEB) November 07, 2013

Digital Marketing to Life Scientists: Social Media and Email Best Practices (13-007) — Get free dataset with report purchase until November 22, 2013

BioInformatics LLC has been tracking scientists’ online usage and preferences for more than a decade. In a continued effort to monitor how researchers are using the Internet to find out about products and services, Digital Marketing to Life Scientists: Social Media and Email Best Practices explores the explosive rise of social media and the enduring value of email.

According to the study, one-third of scientists engage in social media either weekly or daily to support their research. And some scientists are constantly using social media for non-work related activities, which indicates that they are also more likely to spend time on social media sites to support their research.

The desire to connect with friends and colleagues appears to be more pronounced in researchers who live outside North America and Europe. These scientists spend significantly more time engaged in social media both professionally and personally, engaging in social media activities about 2.8 hours per day compared to scientists in North America and in Europe, who spend about two hours per day.

"Life scientists have a more favorable view of vendor participation in social media now than they did in 2011—and they are more likely to think that the interaction has been constructive," says Robin Rothrock, Ph.D., Director of Publications at BioInformatics LLC. Dr. Rothrock adds: "And while it comes as no surprise that scientific peers are thought to provide more reliable, credible information through social media compared to vendors, vendors can actually take advantage of this preference when developing or seeking content for their social media sites by highlighting customer-generated results and posting testimonials from satisfied researchers."

To learn more about Digital Marketing to Life Scientists: Social Media and Email Best Practices (13-007), a complimentary report brochure is available at:

Free Report Brochure

ABOUT BIOINFORMATICS, LLC

BioInformatics, LLC is the premier research and advisory firm serving the life science industry. By leveraging our professional social network of more than 73,000 life scientists, we have supported more than 500 companies and provided insights that lead to better business decisions. Our assignments include assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customer loyalty, and evaluating brand strength and positioning.

For more information contact:

Angela Fernandez
Marketing Coordinator
BioInformatics, LLC
2111 Wilson Blvd., Suite 250
Arlington, VA 22201
703.778.3080 x14 (phone)
a.fernandez(at)gene2drug(dot)com
http://www.gene2drug.com/

Read the full story at http://www.prweb.com/releases/2013/11/prweb11312539.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related biology technology :

1. US Oncology Research Affiliated Physician to Present Findings From Innovative Clinical Trial at 2011 CTRC-AACR San Antonio Breast Cancer Symposium
2. 23andMe Presents Top Ten Most Interesting Genetic Findings of 2011
3. Live Press Briefing on Findings of Biomedical Industry CEO Survey
4. GeoVax Labs Presents New Findings on Potential HIV Vaccine at 2012 Conference on Retroviruses and Opportunistic Infections (CROI)
5. Expanded Findings for FirstMarks Completed Clinical Study for Predicting Near-Term (2-3 Years) MI
6. Profil Institute Continues to Publish New Findings in Metabolic Research
7. New Findings of Daily Consumption of Soy Isoflavones and Cacao-Flavonoids in Diabetes Type 2 Patients
8. Published Findings In Human Gene Therapy Methods Journal Demonstrate Cardiums New Catheter-Based Method Significantly Boosts Gene Delivery To The Heart
9. Findings could be used to engineer organs
10. ENDECE Neural to Present Findings at 2013 Biotech Showcase on NDC-1308 which Induces Remyelination of Demyelinated Axons
11. Fertility Associates of Memphis, World-Renowned Expert in Infertility, Presents Findings to European Conference
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/23/2016)... /PRNewswire/ - FACIT has announced the creation of ... company, Propellon Therapeutics Inc. ("Propellon" or "the Company"), ... portfolio of first-in-class WDR5 inhibitors for the treatment ... represent an exciting class of therapies, possessing the ... cancer patients. Substantial advances have been achieved with ...
(Date:6/23/2016)... HOUSTON , June 23, 2016 ... agreement with the Cy-Fair Sports Association to serve ... of the agreement, Houston Methodist Willowbrook will provide ... education and connectivity with association coaches, volunteers, athletes ... partner with the Cy-Fair Sports Association and to ...
(Date:6/23/2016)... Prostate Cancer Foundation (PCF) is pleased to announce 24 new Young ... cancer. Members of the Class of 2016 were selected from a pool of ... More About the Class of 2016 PCF Young Investigators ... ... ...
(Date:6/23/2016)... , June 23, 2016   EpiBiome , a ... $1 million in debt financing from Silicon Valley Bank ... automation and to advance its drug development efforts, as ... facility. "SVB has been an incredible strategic ... services a traditional bank would provide," said Dr. ...
Breaking Biology Technology:
(Date:4/28/2016)... , April 28, 2016 Infosys ... (NYSE: INFY ), and Samsung SDS, a global ... that will provide end customers with a more secure, fast ...      (Logo: http://photos.prnewswire.com/prnh/20130122/589162 ) , ... but it also plays a fundamental part in enabling and ...
(Date:4/26/2016)... 27, 2016 Research and ... Biometrics Market 2016-2020"  report to their offering.  , ... The analysts forecast the global multimodal biometrics ... during the period 2016-2020.  Multimodal biometrics ... such as the healthcare, BFSI, transportation, automotive, and ...
(Date:4/15/2016)... Research and Markets has announced ... 2016-2020,"  report to their offering.  , ... global gait biometrics market is expected to grow ... 2016-2020. Gait analysis generates multiple variables ... to compute factors that are not or cannot ...
Breaking Biology News(10 mins):