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Ketchum Joins Forces with Clinical Trial Recruitment Agency MMG
Date:2/12/2008

Partnership Expands Services Offered to Healthcare Clients Throughout a

Product's Lifecycle

NEW YORK, Feb. 12 /PRNewswire/ -- Global public relations firm Ketchum announced today that Maryland-based MMG, an industry leader in patient enrollment for clinical trials, will join the Ketchum network, operating as a distinct business unit within the group. With this partnership, Ketchum will greatly expand the depth of services offered to its healthcare clients. MMG will have immediate access to all the resources and services of the Ketchum global network, an important benefit for clients in an industry that has become increasingly multinational. The two companies, both owned by Omnicom Group (NYSE: OMC), will retain their respective brand identities and office locations.

Together, Ketchum and MMG are positioned to provide a diverse set of services to clients. MMG has expertise in oncology, endocrinology/cardiology, the central nervous system and general medicine, as well as infectious and rare diseases. Ketchum's experience is complementary and spans virtually every therapeutic category. Additionally, MMG's in-depth understanding of the clinical trial business complements Ketchum's healthcare offering and its ability to provide healthcare clients with communication services in the earliest phase of a product's lifecycle. Ketchum's global team of pharmaceutical, consumer healthcare, provider relations, advocacy relations, and media/new media experts provide additional depth to MMG's service offerings. Moreover, Ketchum's network, which includes more than 50 international markets, strengthens MMG's global service offerings as the need for patient recruitment continues to grow outside of the U.S. In additi
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SOURCE Ketchum
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