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Karl Strauss and GreenHouse Partner to Create Alternative Fuel from Beer Waste
Date:7/16/2009

GreenHouse is teaming-up with beer pioneer Karl Strauss Brewing Company to convert spent beer yeast into ethanol fuel for California residents and businesses alike.

San Diego, CA (Vocus) July 16, 2009 -- GreenHouse is teaming-up with beer pioneer Karl Strauss Brewing Company to convert spent beer yeast into ethanol fuel for California residents and businesses alike. Today’s news comes on the heels of Governor Arnold Schwarzenegger’s June 4 press conference, where he unveiled the final production model of the revolutionary E-Fuel MicroFuelerTM, a portable ethanol micro-refinery fuel system for consumer use.

Together, the two companies are part of the GreenHouse Developmental Pilot Program, a distribution model being introduced first in Southern California. Within the agreement, award-winning Karl Strauss Brewing Company has signed off on providing 28 tons of spent beer yeast per week. GreenHouse will collect the left-over waste and distribute it throughout California to home and business-owners where, using the E-Fuel MicroFuelerTM, they can safely and efficiently distill their own ethanol.

“One person’s waste can be another’s treasure,” said Chris Ursitti, GreenHouse CEO. “After 20 years of crafting some of the highest quality beers in the region, Karl Strauss has taken an enormous step in creating essential clean energy by providing its waste not just to GreenHouse, but to the entire State of California.”

Karl Strauss first opened its doors to customers in 1989 and now they are opening their backdoor to GreenHouse. Alleviating pressure from landfills, the reusing of brewery waste to create fuel for cars will help in the developing of a cleaner and more sustainable region. Thanks to recent California state legislation, such as the landmark Assembly Bill 32, renewable energy is now regarded as a key characteristic of today’s era of social responsibility.

“Karl Strauss has been an integral part of San Diego’s growth over the past two decades,” said Chris Cramer, Karl Strauss CEO and co-founder. “We have grown as a brewery, we have realized our expanding footprint on the community and environment and now this commitment with GreenHouse shows our social awareness. We hope it sets a precedent in our region.”

The GreenHouse business model includes set up, delivery and servicing of each MicroFueler unit at customers’ home or business. The MicroFueler is a portable micro-refinery system that will transform refueling by creating the first at-home self-service pump. Using state-of-the-art semiconductor technology, the appliance-sized MicroFueler units are pump-stations and ethanol distillers requiring only three kilowatts of electricity to produce one gallon of E-Fuel100 which in turn generates up to 23 kilowatts of energy. E-Fuel100 is made up of 100% ethanol biofuel and is safe for all vehicles made after 1991.

For more information about GreenHouse and Karl Strauss’ partnership or the E-Fuel MicroFueler, visit www.greenhousenenergy.com, or contact Lucia Stone at lucia (at) hutchenspr.com or 619.236.0231.

About GreenHouse:
GreenHouse is an alternative green energy company based in San Diego, California. The company is an exclusive distributor for the E-Fuel100 MicroFuelerTM, which is the world’s first non-combustion ethanol micro-refinery system that combines fuel delivery systems with an ethanol production unit. EFuel is run by Tom Quinn, the inventor of the Nintendo Wii controller and former President of Novell. The Company also offers consumers effective home improvement products that not only improve the environment, but also reduce energy bills and maintenance expenses. The company offers a diverse product line that includes ‘on-site, off-the-grid’ power plants, Envision Solar, GreenFiber insulation, CoolWall exterior coating, and several lines of energy-efficient windows.

The E-Fuel100 MicroFueler™ is the world's first portable ethanol micro-refinery system; it replaces the traditional ethanol reflux column system with a solid state distillation technology, making it possible for homeowners and small businesses to safely and cost-effectively create their own fuel, on-site.

About Karl Strauss Brewing Company:
Two college grads, a 75-year-old master brewer, and a passion for beer… when Karl Strauss Brewing Company started brewing full-flavored, quality handcrafted beer in 1989, it was the first craft brewery to open in San Diego in more than 50 years. Today, you can enjoy our flagship beers, special releases, and seasonals at any of our six brewery restaurants or other fine drinking establishments throughout Southern California. For more information visit karlstrauss.com or call the brewery at (858) 273-2739.

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Read the full story at http://www.prweb.com/releases/2009/07/prweb2650044.htm.


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