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K&R Negotiations’ Leader Shares Six Ways to Shorten the Sales Cycle February 13

K&R Negotiations announced today that Mladen Kresic, CEO and founder of K&R Negotiations, will be the featured expert at a special online event titled: Six Ways to Shorten the Sales Cycle: Reduce Complexity and Increase Win Rates, to be held 1 p.m. eastern time, February 13, 2019 on the BrightTALK network.

Negotiation expert Kresic will discuss the realities of today’s complex selling environment and how to avoid pitfalls that lengthen the process. He will also cover methods to maintain the value of your offering while keeping your credibility and leverage strong. Most important, he will give you the details of six proven strategies to shorten the sales cycle:

1. Factor in the decision process.
2. Stop excessive and unnecessary reorganizations.
3. Sell solutions that impact the customer’s business.
4. Manage internal expectations.
5. Don’t overcomplicate it.
6. Avoid unprincipled concessions.

The BrightTALK Sales Experts Channel consists of 64 global sales professionals, authors, trainers, coaches and thought leaders who share industry best practices with the community of over 35,000 professionals. Complimentary registration for this event is open to sales executives, sales reps, company executives and other individuals who can benefit from learning about the impactful negotiation strategies that have led to $3 Billion plus in successful deals.

According to Christopher Ryan, CEO of Fusion Marketing Partners, “I look forward to hearing from Mladen Kresic and I am sure everyone who attends will benefit. Mladen not only shares transformative strategies, but also illustrates his points with lessons learned from many real-life successful negotiations.”

About Mladen Kresic
Founder and CEO of K&R Negotiations, Mladen Kresic has more than 30 years’ experience negotiating business transactions both as a lawyer and businessman. Prior to forming K&R, Mr. Kresic served as counsel to a number of different IBM businesses and as General Counsel and Board member of Bristol Technology. He has appeared as a guest lecturer at the MIT Enterprise Forum, Yale School of Business, Knowledge@Wharton, and has been a keynote speaker with the International Licensing Executives Society and is the author of the highly acclaimed book, Negotiate Wisely in Business and Technology.

About K&R Negotiations
K&R Negotiation Associates, LLC, is a consulting firm specializing in structuring and negotiating business transactions around the world. The company is comprised of professional negotiators, sales executives, and business attorneys. K&R professionals average over 20 years of professional negotiation experience and apply a results-driven methodology to change sales and negotiation behaviors and improve negotiating success. K&R’s clients include Fortune 200 companies such as IBM, Microsoft, Cisco, Dell/EMC and Xerox, as well as smaller companies such as PTC, Akamai and Priceline. For more information, please visit

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