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Item Level Serialization and Anti-counterfeiting Drug Strategies

Toronto, Canada (PRWEB) February 07, 2013

Counterfeiting of drugs and medical devices costs the pharmaceutical and medical device industry billions of dollars annually in lost revenues. This loss is amplified by the serious threats fake drugs pose to the health and safety of consumers. Directing your organization toward a successful brand protection system can be a daunting task given the sophistication of counterfeiters and the difficulty in tracking and prosecuting perpetrators.

Bristol-Myers Squibb (BMS) was among the first to understand the multiple benefits of serialization in addition to regulatory compliance. This includes improving patient safety, protecting corporate reputation and enhancing corporate social responsibility, and providing a competitive advantage.

There is also value in data collected through serialization efforts. Manufacturers are discovering different ways to make best use of the data being returned by their supply chain partners.

A live Q&A with the audience will follow the main presentation. For more information, or to register for this event please go to

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