Isabella's Healthy Bakery Unveils Activate - A New Probiotic Muffin Fortified with GanedenBC30...(cture or spore which is analogous to a s...)

Date:6/3/2008

cture, or spore, which is analogous to a seed. This spore protects the cell's genetic material from the heat and pressure of manufacturing processes, challenges of shelf life as well as the acid and bile it is exposed to during digestive transit. The viable spore is then able to germinate and produce new vegetative cells once it is safely inside the small intestine. Other 'traditional' probiotic organisms are not able to form these protective spores, making them vulnerable to heat, pressure, shelf life variables and the acid and bile challenges of the digestive system. This unique make-up is why we initially chose a strain of Bacillus coagulans over other conventional probiotic strains."

The new Activate raisin bran probiotic fortified muffins are available for grocery store distribution for retail sale in 4-pack clamshells under the Isabella's Healthy Bakery brand. Future plans are in place to include GanedenBC30 in other Isabella's products including breakfast bars and cakes.

About Isabella's Healthy Bakery

Isabella's Healthy Bakery, a division of Main Street Gourmet, is a supplier of healthy baked goods including muffins, cookies & cakes. They specialize in sugar free, fat free, no sugar added and whole grain categories. The new Activate probiotic fortified muffin introduces their new line of functional foods including Optimize, a Mountainberry Acai pomegranate flavored anti-oxidant enriched muffin, and Revitalize, a peanut butter chocolate flavored energy boosting muffin.

About Ganeden Biotech

Founded in 1996, Ganeden Biotech is a consumer healthcare company that features a popular line of over-the-counter digestive and immune fitness products under the Sustenex and Digestive Advantage brands, including its extremely popular products for the management of Irritable Bowel Syndrome, lactose intolerance, occasional constipation and intestinal gas. All of Ganeden's oral products contain the probiotic GanedenBC30 -- a patented strai
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SOURCE Ganeden Biotech Copyright©2008 PR Newswire. All rights reserved

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