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Isabella's Healthy Bakery Unveils Activate - A New Probiotic Muffin Fortified with GanedenBC30 Probiotic
Date:6/3/2008

NEW ORLEANS, June 3 /PRNewswire/ -- Isabella's Health Bakery launched Activate raisin bran probiotic fortified muffins at this year's International Dairy/Deli/Bakery Association (IDDBA) show in New Orleans. The new Activate muffins are being positioned to support digestive health and are fortified with the high-survivability probiotic, GanedenBC30 (Bacillus coagulans GBI-30, 6086).

(Logo: http://www.newscom.com/cgi-bin/prnh/20041213/CLM031LOGO )

Isabella's Healthy Bakery president, Monica Curtis, describes the addition of GanedenBC30 as a perfect match. "For so many years, we've been focusing on taking things out of our muffins. Now the opposite is true. We've started to enhance them with nutrients to offer consumers the best of both worlds -- a muffin that not only tastes good, but is also good for you. Creating a muffin that helps support digestive health was the next logical step." While the addition of the probiotic, GanedenBC30 delivers essential healthy bacteria to the digestive tract, the raisins and bran serve as a great source of fiber.

The new muffins are powered by GanedenBC30, a patented, self-affirmed GRAS probiotic produced by consumer healthcare company, Ganeden Biotech. The company has dubbed GanedenBC30 as "The Probiotic That Can Take It" and claims it can survive harsh manufacturing processes and deliver ten times the live cells as yogurt.

"When I first presented the idea of adding a probiotic to our muffins, our R&D team looked at me like I was crazy," explains Curtis. "But after we were introduced to GanedenBC30 and saw first hand how it survives the intense heat of our baking ovens, we were all sold."

Ganeden's Co-Founder and Chief Scientist, Sean Farmer explains, "GanedenBC30 stands apart from other traditional probiotics. It's a spore-forming probiotic bacterium, meaning that inside the bacterial cell is a hardened stru
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SOURCE Ganeden Biotech
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