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Introducing a New, Easy Way for Industrial Businesses to Join the Online Conversation
Date:11/16/2011

NEW YORK, Nov. 16, 2011 /PRNewswire/ -- Thomas Industrial Network® announces the launch of its new Social Media Program to help industrial businesses build brand awareness, position themselves as industry thought leaders, and attract leads.

Increasingly, engineers, purchasing agents, and MRO (Maintenance, Repair and Operations) professionals are seeking information and advice for their businesses on Facebook, LinkedIn, Twitter and blogs. By adding social media to their marketing channels, manufacturers and distributors can easily participate in these relevant online conversations, communicating directly with and influencing prospects. The new Social Media Program includes:

  • Upfront strategy sessions and goal-setting
  • Social media platform account set-up
  • Click-through icons for the platforms added to customers' ThomasNet-hosted sites
  • Content development, including monthly interviews, writing customer posts and weekly publishing to social media sites
  • Writing press releases and posting to ThomasNet News

The new offering builds on Thomas Industrial Network's suite of technology and information solutions, providing manufacturers and distributors a complete web strategy. It is one more way to put manufacturers and distributors in front of prospective buyers at the right time, via the right channels. Learn more about how social media influences industrial buying decisions.

About Thomas Industrial Network®

Thomas Industrial Network is an innovative information and technology company that helps industrial businesses to connect, collaborate and grow.

Our flagship offering is ThomasNet.com, the premier website for product sourcing and supplier discovery and selection. Engineers, purchasing agents and buyers in the MRO and OEM areas, all consult the site regularly to find exactly what they need.

We offer an array of services designed to help manufacturers, distributors and custom shops to leverage their website to sell more effectively and grow sales. This includes strategic website development, tools and technology for industrial businesses to manage and share product and service data online, search engine optimization and social media marketing.

In addition, we have product information management solutions that enable manufacturers to efficiently share their product data with distributors and other channel partners.

Contact: Dawn Ringel, Warner Communications
781-449-8456 or dawn@warnerpr.com


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SOURCE Thomas Industrial Network
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