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Internal and External Communications Excellence for the Pharmaceutical Industry: Increasing Organizational Effectiveness
Date:11/18/2011

CHAPEL HILL, N.C., Nov. 18, 2011 /PRNewswire/ -- Pharmaceutical organizations rely heavily on internal and external communications to increase their organizational effectiveness. Faced with a constantly evolving communication environment, companies need to align their internal and external communications with the most appropriate tactic.

It is difficult, however, to know which communication method is the most effective approach for the many internal and external communications topics, such as conveying product information and strategy guidance.

In a new study, Best Practices, LLC explores the various external and internal communication strategies and tactics and how people in pharma utilize various communication formats to achieve organizational objectives. The report, Communications Excellence: Tactics Used by Biopharma Executives to Increase Organizational Effectiveness, identifies the preferred channels and tools for communicating as well as optimum communication frequencies and approaches for both internal and external communications.

For instance, when communicating internally, email is the best tool for conveying information such as product information and general communications, according to the study. However, when communicating strategy guidance or vendor issues, face-to-face meetings are the most effective approach, study participants agreed.

The 107-page study, which attracted participants from 43 biopharma organizations, presents an array of insights across a number of critical communication fronts.

Key study objectives were:

  • External Communication: Tools and Usage Frequency
  • External Communication: Preference and Effectiveness
  • Internal Communication Type
  • Internal Communication: Medium and Preferences
  • Internal Communication Effectiveness

This new report will help pharmace
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SOURCE Best Practices, LLC
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