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Internal and External Communications Excellence for the Pharmaceutical Industry: Increasing Organizational Effectiveness

CHAPEL HILL, N.C., Nov. 18, 2011 /PRNewswire/ -- Pharmaceutical organizations rely heavily on internal and external communications to increase their organizational effectiveness. Faced with a constantly evolving communication environment, companies need to align their internal and external communications with the most appropriate tactic.

It is difficult, however, to know which communication method is the most effective approach for the many internal and external communications topics, such as conveying product information and strategy guidance.

In a new study, Best Practices, LLC explores the various external and internal communication strategies and tactics and how people in pharma utilize various communication formats to achieve organizational objectives. The report, Communications Excellence: Tactics Used by Biopharma Executives to Increase Organizational Effectiveness, identifies the preferred channels and tools for communicating as well as optimum communication frequencies and approaches for both internal and external communications.

For instance, when communicating internally, email is the best tool for conveying information such as product information and general communications, according to the study. However, when communicating strategy guidance or vendor issues, face-to-face meetings are the most effective approach, study participants agreed.

The 107-page study, which attracted participants from 43 biopharma organizations, presents an array of insights across a number of critical communication fronts.

Key study objectives were:

  • External Communication: Tools and Usage Frequency
  • External Communication: Preference and Effectiveness
  • Internal Communication Type
  • Internal Communication: Medium and Preferences
  • Internal Communication Effectiveness

This new report will help pharmaceutical organizations improve the efficiency and effectiveness of their internal and external communication approaches and processes.

The study also provides key insights and metrics across a variety of internal and external communication issues such as preferred platforms for communicating with peers, superiors and subordinates; preferred formats for reviewing business-related information from external sources and what types of information participants wanted to receive from internal sources. These are just a few of the dozens of internal and external communication questions addressed in the new study.

To access the full report or to download a complimentary summary containing insights found in this report, click on the following link:

For more information on this study or other recent primary research studies, contact us at 919.403.0251 or at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

SOURCE Best Practices, LLC
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