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InterCure and Omron Healthcare (UK) Ltd. Announce Marketing Collaboration for Hypertension Market in United Kingdom
Date:8/20/2007

Diagnostic and Therapeutic Leaders Join Forces to Promote Early Detection

and Treatment of Hypertension in the UK

NEW YORK and MILTON KEYNES, United Kingdom, Aug. 20 /PRNewswire/ -- InterCure, Ltd. (Tel Aviv Stock Exchange: INCR), and Omron Healthcare (UK) Ltd., a wholly owned subsidiary of Omron Corporation, today announced an agreement to strengthen the link between hypertension diagnostics and therapies in the professional and pharmacy healthcare markets. The agreement combines marketing programs for Omron Healthcare's market-leading line of blood pressure monitoring systems in the United Kingdom and InterCure's RESPeRATE, the only medical device clinically proven to lower blood pressure through paced breathing therapy.

Omron Healthcare (UK) and InterCure have agreed to co-market their devices in the UK, with the goal of earlier detection and intervention for the 16 million people in the country suffering from hypertension. This will be done through a combination of efforts at leading conferences and tradeshows in the UK, with the most recent joint venture at the Primary Care Exhibition-the largest exhibition in the UK targeted towards primary care physicians.

In addition, as part of the alliance, Omron Corporation will include product information about RESPeRATE inside the boxes of its M10i product-Omron's premium blood pressure monitoring line available in the United Kingdom. InterCure will reciprocate with informational Omron product background in its RESPeRATE packaging.

Almost one billion people worldwide have high blood pressure, including 38 percent of people in the UK. Of those in the UK with hypertension, only 36 percent have their blood pressure under control. Traditional treatment methods of diet, exercise and medication are often unable to help patients reach their lower blood pressure goals. Left untreated, high blood pressure may lead to heart attack, stroke and kidney or heart failure.

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SOURCE InterCure, Ltd.

Copyright©2007 PR Newswire.

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