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Inspiring New Online Destination From Bayer Diabetes Care
Date:9/8/2009

and testing logs, to record and track their progress.

As Bayer marks the 40th anniversary of its invention of the first portable glucose meter, the launch of simplewins.com reinforces the fact that Bayer is not only an established leader in diabetes management technology, but continues to transform how people manage the disease. By creating an online destination that is designed to fit different types of patients and their individual needs, Bayer demonstrates its commitment to evolving the approach to diabetes management.

Simplewins.com will contain information about Bayer's innovative product lines, including CONTOUR(R) and BREEZE(R)2 blood glucose monitoring systems and the new A1CNow(R) SELFCHECK at-home A1C system, and will help people with diabetes decide which meter is right for them. Bayer's products are designed to make diabetes management easier and to enable patients to achieve their Simple Wins every day. Certain features of Bayer's blood glucose monitors such as No Coding technology and no interference from maltose and galactose make diabetes management easier, helping to simplify life for people with diabetes.

Bayer Diabetes Care

Bayer Diabetes Care is a worldwide leader in diabetes, supports customers in 100 countries and, for more than 40 years, has led the way in diabetes care product innovation. Bayer introduced the first portable blood glucose meter and test strips, innovated the measurement of A1C (glycated hemoglobin) and was the first to offer a suite of blood glucose monitors (CONTOUR(R) and BREEZE(R)2). Certain features of Bayer's blood glucose monitors, such as No Coding technology and no interference from maltose and galactose, make diabetes management easier. Today, Bayer Diabetes Care offers an unparalleled choice in diabetes management systems and comprehensive support including education, tools and resources designed to simplify life with diabetes.


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