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Inspiring New Online Destination From Bayer Diabetes Care
Date:9/8/2009

TARRYTOWN, N.Y., Sept. 8 /PRNewswire/ -- Bayer Diabetes Care is continuing to simplify life for people with diabetes with the launch of simplewins.com, an online destination designed to inspire people with diabetes and help them meet the day-to-day challenges of living with and managing the disease. This contemporary resource will enable all people whose lives are affected by type 1 or type 2 diabetes, including adults and children, healthcare professionals and family members, to find practical tools, up-to-date information and touching stories from real people sharing their personal diabetes experience.

Simplewins.com features informative videos and printable content about diabetes management options from Bayer's diverse partner organizations, such as the motivational Stephen Covey of the FranklinCovey organization and Fit4D with helpful coaching from diabetes experts.

To further customize the experience, the online resource will feature videos from real people with diabetes, with real stories and simple wins to inspire site visitors and allow them to learn about different approaches to managing the disease. People will also be able to personalize a page of their own by uploading their videos, photos, and sharing their Simple Wins or small every day victories.

"As a longstanding partner with Bayer Diabetes Care, I am happy to contribute to this exceptional information resource to help simplify life for all people living with diabetes," said Dr. Stephen R. Covey. "I hope that the things people learn from The 7 Habits of Highly Effective People with Diabetes will help them achieve Simple Wins."

People affected by diabetes will be able to use the site to customize their experience by securely signing in to simplewins.com and accessing Bayer's diabetes tools, such as the exercise
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SOURCE Bayer Diabetes Care
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