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Innovative Beverage Products Launches New Product Designed to Enhance the Body's Immune Defense
Date:1/7/2009

LAS VEGAS, Jan. 7 /PRNewswire/ -- Cold season has settled in for the winter months and since the common cold is a leading cause for doctor appointments and missed days of school and work, now is the time to take steps to help boost your immune system. And Immunity Enhanced Beverage is designed to do just that.

Recently introduced by Innovative Beverage Products, Immunity Enhanced Beverage is a ready-to-drink liquid supplement intended to strengthen the body's immune defense, while also reducing the symptoms of the common cold and/or flu.

The convenient 4-ounce shot is infused with MaxImmune(TM), a proprietary blend of ingredients, including many antioxidants, which has been clinically proven to have measurable health benefits. The natural ingredients used in the Immunity Enhanced Beverage include:

    -- Green tea extract / polyphenols
    -- Grape seed extract / grape skin extract
    -- Mushroom extract
    -- Vitamin C
    -- Niacin / Vitamin B12
    -- Vitamin B6
    -- Folate
    -- Zinc
    -- Sodium

"In our research we found consumers were looking for a convenient, great tasting, beneficial supplement that they could use for themselves or their families," said Donna Hartsough, Senior Director of Brand Strategy. "The Immunity Enhanced Beverage now enables consumers to help strengthen their immune system with this simple, ready-to-drink shot."

The berry-flavored shot is convenient and easy-to-use for anyone, from kids to adults, looking to strengthen their immune system and help ward off and/or reduce the pesky symptoms of the cold or flu.

Look for Immunity Enhanced Beverage in the cough and cold aisle at Kroger, Kroger Marketplace, Dillons, Fry's Food Stores, Fry's Marketplace, King Soopers, Smith's Food and Drug Store and Smith's Marketplace.

About Innovative Beverage Products

Innovative Beverage Products, LLC (IBP) develops, manufactures and markets healthy beverage concepts and distributes them to retail markets, including grocery, convenience and pharmacy stores. IBP's creations provide consumers with high-quality, on-trend, great-tasting beverage products that are refreshing, and the perfect alternatives for healthy living. In addition to the Immunity Enhanced Beverage, IBP has created HealthShots, a line of health benefit-driven shots and The Beverage, a gourmet line of carbonated beverages. To learn more about IBP and their products, visit www.innovativebeverages.com.


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SOURCE Innovative Beverage Products, LLC
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