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Informed Medical Communications and IC Axon Merge Creating a Full Complement of Training and Marketing Services
Date:3/15/2011

EDISON, N.J., March 15, 2011 /PRNewswire/ -- Informed Medical Communications (IMC), a leading provider of peer-to-peer medical forums, training services, and integrated medical communications for the biopharmaceutical industry, and IC Axon, an industry-recognized leader in the design and development of training programs for the healthcare industry, today announced the merger of the two organizations. The combined enterprise will offer a full suite of sales and leadership training, Key Opinion Leader skills development, and medical communications services for the domestic and global biopharmaceutical/medical device industries. This includes medical content development, workshop design and execution, as well as multichannel pull-through programs with highly interactive peer meetings.  

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Steven K. Budd, IMC's CEO commented, "This merger will create a formidable training company that offers the full continuum of services from multimedia curricula design and content development to elite skills training anchored in our proven model for influencing customers through dialogue.  In addition, IMC's medical communications capabilities will be significantly enhanced by the addition of IC Axon's team and their expertise in developing customized, engaging medical content."  With growing challenges facing bio-pharmaceutical organizations, IMC and IC Axon executives believe the combined capabilities will provide their healthcare company customers with more comprehensive training and marketing solutions that improve business outcomes and efficiency of spend. Carole Gins, General Manager IC Axon / Dialogue Training and newly appointed President of IMC summarizes, "We are excited by the merger with IMC, as we believe IMC's unique DialogueTraining(SM) framework for enhancing sales and promotional impact and their team of expert tr
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SOURCE Informed Medical Communications
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