EDISON, N.J., May 12 /PRNewswire/ -- Informed Medical Communications (IMC), a leading provider of peer-to-peer medical forums for the bio-pharmaceutical industry, today announced the appointment of Scott Stoogenke, as Vice President, Marketing. In this role, Stoogenke will develop and implement marketing strategies for Peer Group, RxDialogue and IMC with the objective to maintain and grow IMC's leadership position in the industry.
Stoogenke joins IMC with over 15 years of life sciences marketing experience, including pharmaceutical brand management and service provider marketing leadership. Most recently, he worked for Covance, Inc. as Director of Corporate Marketing, managing the corporate branding initiative, conferences, e-marketing, and marketing communications. Previously, he worked for PDI, Inc. as Executive Director of Marketing, providing strategic corporate marketing and business development support. His experience also includes a breadth of marketing roles at GlaxoSmithKline and Novo Nordisk, including product management, market research, forecasting, competitive intelligence, managed care marketing, and pipeline development in multiple therapeutic areas.
In addition to his work experience, Stoogenke holds an MBA in marketing/international business from the University of Maryland Smith School of Business, an MA in education/human development from the George Washington University, and a BS in biochemistry/molecular biology from the University of Maryland.
"We are delighted to have someone with Scott's qualifications and
enthusiasm join our organization in this capacity," said Steve Budd, CEO of
IMC. "Scott's proven expertise in branding and marketing strategy coupled
with his experience on both the client and service side of the table
provides a perfect fit as we continue to g
|SOURCE Informed Medical Communications|
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