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Informed Medical Communications Appoints New Senior Manager, Strategic Operations
Date:3/3/2009

EDISON, N.J., March 3 /PRNewswire/ -- Informed Medical Communications (IMC), a leading provider of peer-to-peer medical forums for the bio-pharmaceutical industry, today announced the appointment of Kerry Crawford to the position of Senior Manager, Strategic Operations. In this critical role, Kerry will lead operations and focus on the further enhancement of IMC's client relationship management systems. This key addition is consistent with IMC's focus on meeting clients' needs for efficiency, enhanced ROI, and flexibility.

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Kerry brings strong operations credentials to IMC, having recently worked at Johnson & Johnson as a Manager, Sales Operations. She brings strong communications skills and vast experience negotiating with suppliers. Prior to J&J, she worked at Pfizer as a manager of convention strategy and as a sales representative. Additionally, Kerry's experience working at a medical communications company has ensured an expansive knowledge of bio-pharmaceutical client needs the service industry and supplier-side operations as well.

"Kerry's expertise and track record of success will be an asset to IMC as we continue to look for ways to maximize ROI for our clients," said Kathleen Bresette, President, The Peer Group (an IMC enterprise). "Her proven ability to find operational efficiencies while maintaining the highest level of client service will enable us to proactively support the changing needs of our clients in these challenging economic times."

About Informed Medical Communications

Informed Medical Communications (www.informedmedical.com), headquartered in Edison, NJ, is an interactive medical marketing group of companies providing services to the biopharmaceutical industry. The companies include The Peer Group and RxDialogue, industry innovators and leaders in conducting general and specialty peer-to-peer medical programs, respectively. Additionally, IMC's major businesses are enhanced by MRxHealth, the market research and consulting infrastructure that supports IMC's ongoing development and effectiveness of non-traditional marketing programs for biopharmaceutical clients, and Dialogue Training, a communications training service for elite skill development in three areas: (1) leadership, (2) sales, and (3) training/facilitation. The IMC network of companies delivers integrated marketing programs for pharmaceutical marketers, with the goal of improving the dialogue among healthcare practitioners in understanding health conditions and their medical options. IMC is a private-equity backed, privately held company.


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SOURCE Informed Medical Communications
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