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Informed Medical Communications Appoints New Chief Financial Officer
Date:5/27/2008

EDISON, N.J., May 27 /PRNewswire/ -- Informed Medical Communications (IMC), a leading provider of peer-to-peer medical forums for the bio-pharmaceutical industry, today announced the appointment of Bert Marchio to the position of Executive Vice President/Chief Financial Officer.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080512/NYM105LOGO )

Marchio brings to IMC over 20 years of experience in senior financial leadership positions in both the public and private sectors, with the last 15 years spent in the pharmaceutical industry. Most recently, he served as Vice President, Treasurer of MedPointe where he helped lead the financial turnaround and eventual sale of the company. During his tenure, the value of MedPointe shares doubled and the company saw a dramatic improvement in cash flow. Prior to this, Marchio helped finance the domestic and international growth of Alpharma from under $300MM in sales (1992) to approximately $1.3B (2005) while building treasury, tax, risk management and benefit finance systems as their Vice President, Treasurer. Marchio holds a BA in Economics from Muhlenberg College, an MBA in Professional Accounting from Rutgers Graduate School of Business and a Post-MBA Certificate in Taxation from Bernard Baruch College.

"Bert has tremendous experience in the financial and pharmaceutical realms, which will be invaluable to us as we continue to grow the IMC business," said Steve Budd, CEO of IMC. "We are equally excited by the fact that the tremendous potential of IMC has attracted someone of Bert's caliber in this critical role."

About Informed Medical Communications

Informed Medical Communications (http://www.informedmedical.com), headquartered in Edison, NJ, is an interactive medical marketing group of companies providing services to the biopharmaceutical industry. The companies include The Peer Group and RxDialogue, industry innovators and leaders in conducting general and specialty peer-to-peer medical programs, respectively. Additionally, IMC's major businesses are enhanced by MRxHealth, the market research and consulting infrastructure that supports IMC's ongoing development and effectiveness of non-traditional marketing programs for biopharmaceutical clients, and Leading Through Dialogue, a communications training service for elite skill development in three areas: (1) leadership, (2) sales, and (3) training/facilitation. The IMC network of companies delivers integrated marketing programs for pharmaceutical marketers, with the goal of improving the dialogue among healthcare practitioners in understanding health conditions and their medical options. IMC is a private-equity backed, privately held company.


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