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Infographic Illustrates Potential for Research Kit to Impact Clinical Research
Date:4/16/2015

PHOENIX, AZ (PRWEB) April 16, 2015

A new infographic compiles useful information about Research Kit and makes it easier for research institutions to learn how Apple’s new framework can change the way they collect clinical data.

The timing is ideal since Apple made Research Kit available to developers on Tuesday. Research Kit is an open-source framework for developing medical research apps that Apple announced on March 9. It provides a way for researchers to collect secure clinical data and communicate via subjects’ smartphones.

“Apple has had a disruptive influence on a myriad industries, so it was no surprise that when Research Kit was announced, it generated instant buzz,” said Brian Critchfield, Chief Navel Gazer, Navel Marketing. “Our team spent many hours digesting not only the technical data, but the impact it could have on the industry. The more we learned about this potentially game-changing technology, the greater our desire was to share. This infographic presents our findings in a 'fun-size' format that we believe should be an asset to anyone considering Research Kit technology.”

The infographic was developed through a partnership between Ultera Digital, Navel Marketing and Jaguar Labs, a pioneering trio of agencies based in Arizona and Mexico that have teamed up to provide full mobile development and digital marketing services to the medical community and other industries.

Many academic research institutions, pharmaceutical companies and medtech organizations are asking questions such as the following, all of which are addressed by the infographic:

  •     How can my institution use Research Kit to rapidly expand the way we collect clinical data?
  •     What tasks can Research Kit track?
  •     Does Research Kit include an adequate informed consent?
  •     What apps have been developed so far?
  •     What are the limitations?

Organizations interested in developing apps with Research Kit can get started by visiting http://bit.ly/researchkitinfo or contacting Jared Johnson.

About Ultera Digital
Ultera Digital is a growing digital marketing consulting firm that takes digital strategy further by developing “share-worthy” content and services. Based in Phoenix, Arizona, Ultera specializes in serving health care providers and has clients in technology, finances, retail, legal services and other industries. Founder Jared Johnson has launched mobile apps, websites, social media sites, search campaigns and other digital marketing resources for more than 13 years for organizations of all sizes, from start-ups to the Fortune 500.

About Navel Marketing
Navel Marketing is a global digital marketing consulting firm that specializes in developing word-of-mouth from the inside out by first creating organizations worth talking about and then arming customers to spread the word. Navel Marketing’s clientele spans across 6 continents and industries that include pharmaceuticals, health care, entertainment, publishing, retail, travel and tourism, automotive, consumer electronics and many more. Household brands such as Pfizer, Abbott Labs, Toyota, MTX Audio, HP and Weyerhaeuser have leveraged Navel Marketing to generate greater results in a digital world.

About Jaguar Labs
Jaguar Labs is a leading-edge mobile development company based in Guadalajara, Mexico with over 175 completed projects and more than 70 engineers, testers and designers. Jaguar Labs is one of the few companies in Mexico to currently be certified at level 4 under CMMi and boasts clients such as Crown Paradise, HerbaLife and Nautilus. Its combination of Silicon Valley-level talent at “nearshore” prices has made it a popular alternative among US firms looking to optimize their ROI on new technology.

Read the full story at http://www.prweb.com/releases/2015/04/prweb12658412.htm.


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