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Industry Leaders from Blue Coat, Oracle, Polycom, Siemens and Taleo Headline SiriusDecisions Sales and Marketing Summit 2010

Along with an accomplished array of guest speakers, everything sales and marketing professionals will need to pass the critical “measure, align and transform” test in today’s hottest areas – including social media, pipeline acceleration, inside sales, optimizing organizational structure and solutions-driven corporate/channel marketing – will be featured at the SiriusDecisions annual b-to-b flagship event in May.

Wilton, CT (PRWEB) March 24, 2010 -- SiriusDecisions, the world's leading source for business-to-business sales and marketing best practice research and data, today announced that senior-level sales and marketing leaders from Polycom, Siemens PLM Software, Taleo, Oracle and Blue Coat will present case studies and best practices on the ROI of optimizing marketing and sales through function alignment at its Summit 2010. "Measure. Align. Transform. The Roadmap for High-Performance B-to-B Sales and Marketing" is the theme of this year’s event, set for May 12-14 at Arizona’s Fairmont Scottsdale Resort.

SiriusDecisions will release new research and best practice findings in demand creation, social media management, inside sales and organizational structure during its flagship event, which annually brings together the best and brightest in b-to-b sales and marketing.

Summit keynoters include: Andrew Miller, executive vice president, global field operations, Polycom; Heidi Melin, senior vice president and chief marketing officer, Polycom; David Shirk, executive vice president of global marketing, Siemens PLM Software; Doug Sechrist, vice president of demand marketing, Taleo; Rene Saltzherr, senior director marketing, global demand marketing services, Oracle; Maxine Graham, senior director, global integrated marketing and operations, Blue Coat Systems; and Peter Johnson, senior manager, marketing operations, Blue Coat Systems. Each of these leaders will share their success stories and best practices in optimizing sales and marketing. For additional information about this event, visit SiriusDecisions Summit 2010 (

"This year’s agenda includes crowd-pleasing and game-changing presentations; we’ll look at how marketing tactics have changed over the past five years and which ones work best from the buyer’s perspective, and we’ll also explore how and why the structure of sales and marketing organizations will change in 2010 and beyond,” says John Neeson, SiriusDecisions’ managing director and co-founder who is serving as Summit 2010 chair. “We’re truly excited about this year’s lineup of guest speakers, proven ‘difference makers’ who’ll share the transformative effects their efforts have had on the ROI of sales and marketing alignment.”

SiriusDecisions’ highly experienced team of real-world thought leaders will share actionable insight through a series of presentations and interactive learning’s over a three-day period. Presentations will address:

-    Demand Center Strategy: The rise of a new organizational model that will address how and why sales and marketing functions will change over the next five years.
-    Sales Alignment: An understanding of how and why sales and marketing leaders can and should work together to improve effectiveness and drive performance.
- Operations Synergies: We’ll explain how and why sales and marketing operations functions shouldn’t simply co-exist, but must intersect and align for maximum impact.
-    Closed-Loop Measurements: We’ll explain what these measurements should look like, and how to improve the marketing and sales feedback cycle.
-    Leadership: Alignment is a top-down initiative; we’ll explore how the CMO and CSO can drive change together to impact topline growth.

The premier b-to-b conference, whose platinum sponsors are Brainshark, Demandbase, Dow Jones, Eloqua, Kadient, ON24, SAVO and Silverpop, is expected to attract 350-450 sales and marketing executives for three days of keynote presentations, networking and interactive learning sessions. These companies will all be represented at the event’s vendor showcase, where key suppliers share their solutions for enabling sales and marketing optimization, alignment and the acceleration of revenue growth.

Additional sponsors include: Alinean, Aprimo, By Appointment Only, Corporate Visions, Focus,, iCentera, The Lead Dogs, Manticore, Marketo, Neolane, Oceanos, The Sant Corporation, TechValidate, Televerde, WebReply and Winn Technologies.

Mr. Neeson concludes: “Even during tough economic times, our annual Summit events inspire loyalty from senior-level executives who keep coming back year after year; they know they can always trust us to provide a perfect platform for the best-practice sharing and actionable research that drives optimum sales and marketing alignment and that accelerates revenue growth.”

About SiriusDecisions
SiriusDecisions is the world's leading source for business-to-business sales and marketing best-practice research and data. SiriusDecisions Executive Advisory Services, Consulting Services, Benchmark Assessment Services, Learning and Events provide senior-level executives with the sales and marketing operational intelligence required to maximize top line growth and performance. The unique combination of thought leadership, benchmark data, analytic tools, best practices and access to a peer and analyst network allow SiriusDecisions clients to quickly receive the critical insight they need to make decisions effectively. For more information about SiriusDecisions, head-quartered in Wilton, CT, visit:


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Industry Leaders from Blue Coat, Oracle, Polycom, Siemens and Taleo Headline SiriusDecisions Sales and Marketing Summit 2010
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