Along with an accomplished array of guest speakers, everything sales and marketing professionals will need to pass the critical “measure, align and transform” test in today’s hottest areas – including social media, pipeline acceleration, inside sales, optimizing organizational structure and solutions-driven corporate/channel marketing – will be featured at the SiriusDecisions annual b-to-b flagship event in May.
Wilton, CT (PRWEB) March 24, 2010 -- SiriusDecisions, the world's leading source for business-to-business sales and marketing best practice research and data, today announced that senior-level sales and marketing leaders from Polycom, Siemens PLM Software, Taleo, Oracle and Blue Coat will present case studies and best practices on the ROI of optimizing marketing and sales through function alignment at its Summit 2010. "Measure. Align. Transform. The Roadmap for High-Performance B-to-B Sales and Marketing" is the theme of this year’s event, set for May 12-14 at Arizona’s Fairmont Scottsdale Resort.
SiriusDecisions will release new research and best practice findings in demand creation, social media management, inside sales and organizational structure during its flagship event, which annually brings together the best and brightest in b-to-b sales and marketing.
Summit keynoters include: Andrew Miller, executive vice president, global field operations, Polycom; Heidi Melin, senior vice president and chief marketing officer, Polycom; David Shirk, executive vice president of global marketing, Siemens PLM Software; Doug Sechrist, vice president of demand marketing, Taleo; Rene Saltzherr, senior director marketing, global demand marketing services, Oracle; Maxine Graham, senior director, global integrated marketing and operations, Blue Coat Systems; and Peter Johnson, senior manager, marketing operations, Blue Coat Sys
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