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Increasing Focus on Customization of Healthcare Drives the Market for Personalized Medicine, According to a Soon to be Released Report by Global Industry Analysts, Inc.
Date:12/5/2013

San Jose, California (PRWEB) December 05, 2013

Follow us on LinkedIn – GIA invites senior industry executives, domain experts, technologists and market strategists to participate in a comprehensive global research initiative studying the “Personalized Medicine” markets. The study will examine key drivers and trends impacting the market such as development of new cutting edge prognostic tools to predict the outcome of drug therapies; development of biomarker detection technologies; growing focus on accurate treatment decisions to reduce healthcare costs and improve quality of healthcare services; expanding applications in cancer treatment; regulatory and reimbursement issues, and increased collaboration and partnerships across the personalized medicine continuum comprising of therapeutic companies, diagnostic companies, academic institutions, life sciences companies, healthcare IT companies and health insurance companies, among others.

Defined as a drug administration model based on molecular analysis of a patient’s unique genetic profile, Personalized Medicine is growing in popularity against a backdrop of growing focus on healthcare customization. A disruptive force in the healthcare system, personalized medicine is expected to create a rich mixture of opportunities and challenges for existing and emerging new market participants. The complexity of developing personalized medicine is resulting in pharma companies focusing on maintaining long-term synergistic partnerships with diagnostics companies. Development of effective personalized medicine is currently limited by the need to develop a vast base of quantitative biological data related to disease conditions. This challenge remains magnified in
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