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Inaugural Conference AdvaMed 2007 Kicks Off Today
Date:10/1/2007

First Day to Feature U.S. Senator Norm Coleman, CMS' Kerry Weems, and Panel

in Recognition of Breast Cancer Awareness Month

WASHINGTON, Oct. 1 /PRNewswire-USNewswire/ -- AdvaMed 2007, the inaugural MedTech conference, kicks off today bringing together industry leaders, policy makers, service providers, investors and leading CEOs of medical technology companies from around the world. The conference runs today, Oct. 1 through Oct. 3.

With more than 45 industry sponsors, 26 U.S. and international supporting partner organizations, and 10 media partners, this first-of-its kind event will welcome an opening-day crowd of more than 900 attendees from 35 states and 25 countries.

One of the first sessions of the day is a special program in recognition of breast cancer awareness month coordinated by Siemens Medical Solutions. With physician experts, cancer survivors and patient advocates, the panel will offer dynamic presentations and a question and answer session addressing breast cancer as a disease state, highlighting the patient perspective, value of technology, clinical implications and opportunities as well as future technologies.

"There have been tremendous advancements in the fight against breast cancer over the past 20 years due to continuing innovation in diagnostics and treatments. With these and other advances, the five-year breast cancer survival rate has increased by 10 percent and biopsy costs have been reduced by 50 percent. This is just one example of how medical technology can save lives and help reduce health care costs," said Stephen J. Ubl, president and CEO of AdvaMed.

The International Track also opens today with a special session entitled "How Flat is Your World?" offering a brief introduction to the medical technology market and global issues and linkages, a precursor to the work of the Global Harmonization Task Force meeting coinciding with AdvaMed 2007 in the Ronald Reagan Building and International T
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