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InVitria Expands Sales Team
Date:8/26/2008

Global Supplier of Animal Free Products for Biopharmaceutical, Cell Culture, Life Science Research and Diagnostics Industry Adds Seasoned Sales Professional to Help Rapidly Expanding Customer Base Improve Productivity,

Safety and Time to Market

FORT COLLINS, Colo., Aug. 26 /PRNewswire/ -- InVitria (http://www.invitria.com), a leading global supplier of animal free products that enhance productivity, safety and time to market for companies in the biopharmaceutical, cell culture, life science research and diagnostics industry, today announced the addition of seasoned professional Ray Tritch to its expanding Sales Team. Mr. Tritch will work with customers throughout the Eastern United States.

"We are very excited to welcome Ray to our sales team," said InVitria President, Scott Deeter. "As our customer base expands, Ray will be vital in ensuring InVitria's core values of customer service, partnership and innovation remain at the forefront of everything we do."

Mr. Tritch will leverage his significant history of success with companies including Jackson Laboratories, Invitrogen (formerly Life Technologies) and Serologicals as he works with customers to help them achieve advantages in their operations, including mammalian cell culture, bacterial fermentation and biopharmaceutical formulation, as well as other applications.

"I couldn't be happier about this newest stage in my professional journey," said Mr. Tritch. "The array of animal free products I will have in my toolkit will enable me to provide innovative, cost efficient, time saving and safe solutions to both existing and future InVitria customers.

"For example, Cellastim, an albumin used to replace bovine albumin and human albumin as a cell culture ingredient and biopharmaceutical formulation excipient, has been shown to improve mammalian cell culture productivity by up to 50% when compared with other forms of albumin. Lacromin, a lacto transferrin, can be used as a cell culture ingredient to improve productivity and safety versus bovine and human transferrin. And Lysobac is a bacterial cell lysis agent that is more efficient and consistent compared to chicken lysozyme.

"These animal free products represent the future in this industry -- the 'holy grail' of ingredients for the cell culture market -- and I am extremely proud to represent them as a part of the InVitria team."

To learn more about InVitria's animal free products, please email info@invitria.com or call 1-800-916-8311. Ray Tritch can be contacted directly at RTritch@InVitria.com.

About InVitria (http://www.invitria.com)

InVitria has developed animal free products that enhance productivity, safety and time to market for companies in the biopharmaceutical, cell culture, life science research and diagnostics industry. InVitria's animal free product line includes:

-- Cellastim -- An albumin used to replace bovine albumin and human albumin as a cell culture ingredient and biopharmaceutical formulation excipient. Cellastim has been shown to improve mammalian cell culture productivity by up to 50% when compared with other forms of albumin. Cellastim also has been an effective component in stem cell media.

-- Lacromin -- Lacromin has been shown to replace bovine transferrin and human transferrin in cell culture media. In addition, at higher inclusion levels, Lacromin is a strong growth promotant as a supplement for mammalian cell culture media.

-- Lysobac -- A bacterial cell lysis agent that is more efficient and more consistent compared to chicken lysozyme. Lysobac is used in bacterial fermentation to improve recombinant protein yields.

To learn more about InVitria, please e-mail info@invitria.com or call 1-800-916-8311.


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SOURCE InVitria
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