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In the Midst of International Economic Crisis, VidaCura Offers a Helping Hand to Those Without Insurance
Date:10/15/2008

VidaCura.com helps consumers save money on home medical and wellness

products

FARMINGTON, Conn., Oct. 15 /PRNewswire/ -- VidaCura, Incorporated, today announced the launch of its online health and wellness store, VidaCura.com. VidaCura.com provides a comprehensive selection of home medical and wellness products along with information and insurance reimbursement advice for consumers seeking to improve their health and learn how they can manage medical and insurance costs, according to founder Larry Berk.

"45 million Americans without health insurance are spending their own money for the medical equipment they need to speed their recovery and improve their quality of life. We created VidaCura.com to provide trusted information and lower prices to people who don't have insurance and who are struggling to pay for home healthcare and wellness products. Caregivers have additional challenges since they're often at a geographic distance from those they're attempting to help. The insurance industry will also benefit from simplified pricing that replaces discounts off of arbitrarily set list prices and complex fee schedules with bottom line pricing." said Berk, a vocal critic of the healthcare / insurance system who brought his expertise to VidaCura from medical products provider DirectDME, a subsidiary of AIG Insurance.

VidaCura.com offers over 5,000 home healthcare and wellness products including bed, bath and kitchen assists, walkers, power scooters and incontinence products. VidaCura also publishes Taking Care of Ourselves, a free health newsletter that speaks on health and insurance topics from the consumer's perspective.

Editor Eileen Beal, is an award-winning health/medical writer who has covered a full spectrum of health related issues for Arthritis Today and The American Society on Aging's publication, Aging Today and who co-wrote Age Well with Dr. Robert Palmer, director of the Geriatric Medicine
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SOURCE VidaCura, Incorporated
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