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In the Midst of International Economic Crisis, VidaCura Offers a Helping Hand to Those Without Insurance
Date:10/15/2008 helps consumers save money on home medical and wellness


FARMINGTON, Conn., Oct. 15 /PRNewswire/ -- VidaCura, Incorporated, today announced the launch of its online health and wellness store, provides a comprehensive selection of home medical and wellness products along with information and insurance reimbursement advice for consumers seeking to improve their health and learn how they can manage medical and insurance costs, according to founder Larry Berk.

"45 million Americans without health insurance are spending their own money for the medical equipment they need to speed their recovery and improve their quality of life. We created to provide trusted information and lower prices to people who don't have insurance and who are struggling to pay for home healthcare and wellness products. Caregivers have additional challenges since they're often at a geographic distance from those they're attempting to help. The insurance industry will also benefit from simplified pricing that replaces discounts off of arbitrarily set list prices and complex fee schedules with bottom line pricing." said Berk, a vocal critic of the healthcare / insurance system who brought his expertise to VidaCura from medical products provider DirectDME, a subsidiary of AIG Insurance. offers over 5,000 home healthcare and wellness products including bed, bath and kitchen assists, walkers, power scooters and incontinence products. VidaCura also publishes Taking Care of Ourselves, a free health newsletter that speaks on health and insurance topics from the consumer's perspective.

Editor Eileen Beal, is an award-winning health/medical writer who has covered a full spectrum of health related issues for Arthritis Today and The American Society on Aging's publication, Aging Today and who co-wrote Age Well with Dr. Robert Palmer, director of the Geriatric Medicine Division at the University of Pittsburgh.

According to Kerry Weems, The Centers for Medicare and Medicaid's acting director, "Caregivers, especially those who are employed are often overwhelmed, not just with the physical responsibilities that come with caregiving but also with the time required to find answers to questions and reliable services, products and resources that can help with caregiving."

"Starting VidaCura was a natural response to the problems in the health care system that we've witnessed first hand. It can be very challenging to find everything you need in one place and the information to make an informed decision about those items," said co-founder, Linda D. Morasutti, RN. "We can help."

SOURCE VidaCura, Incorporated
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