In Key Opinion Leader Management, Quantity Does Not Equal Quality in Evaluating a Scientist's Real ...(completely adjusted their marketing stra...)

Date:9/30/2009

completely adjusted their marketing strategy," says Topham. "It's incredibly expensive to put together an advisory board, and making mistakes about who to engage can be critical in the long run. Our system erases the biases of cronyism and publishing volume, as well as being more inclusive of global candidates. The result is a more balanced and truly relevant group of key opinion leaders."

The full results of Lnx Pharma's research will be presented at the CBI Research Conference "Defining Appropriate and Effective Interactions with Thought Leaders and Key Opinion Leaders (KOLs)", November 9-10. Companies and press interested in obtaining preview copies of the research may register for notification here: bit.ly/lnxpharmaform.

About Lnx Pharma
Lnx Pharma is a division of Lnx Research, LLC a privately held company based in Irvine, California, dedicated to leadership in the analysis of knowledge-creating communities. Lnx Research utilizes proprietary social network analysis methods and technologies to identify and understand "The Invisible College" of key opinion leaders in order to answer questions about knowledge communities for government and commercial clients in multiple industries. For white papers on this topic, or more specific information on Lnx Pharma, see lnxpharma.com.

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